Spring Forward!

Featured Article - Content is Still King

Web principles change every day. What hasn’t changed is that web content is still king. The difference in 2013 is how you deliver content. A web page with thick paragraphs of written text could be labeled a “wall.” A reader could “scale” the wall if they wanted to, but who has the time and effort to do so?

Your website manager must remember that...

How to Respond to Negative Reviews in the Hospitality Industry

Do you check your business listing on the popular travel review Websites? What are people saying? Are you responding to their reviews or just letting them float on the front page of TripAdvisor? Responding to negative reviews shows that you care about correcting the mistake and that you accept responsibility for the experience and care about the customer. If a complaint is unattended online,...

Pinterest Launches Analytics Tool for Business Account

Everyone’s favorite online scrapboard, Pinterest, launched a tool to satisfy every content marketer’s data dreams. In a friendly, simple dashboard, businesses can now see the success of individual pins and daily account growth. Not only will this help your Pinterest presence, it will provide ideas for which images to use on other social networks. If it’s popular on Pinterest, you’ll probably...

How Often Should I Update My Website Content?

Giving your website a face-lift has a greater impact on your hospitality marketing efforts than just a fresh image. Updating content frequently has some major benefits that can actually make you more money and increase your visibility on the web. Although there isn't a specific guidebook to how many times you should update your Website, you can use the word “frequently” to determine how often...

TripAdvisor Tips to Fuel your Hospitality Marketing Strategy

Have you ever searched your hotel or Inn on Google and noticed TripAdvisor leading the organic search results? As more travelers seek travel review sites as their go to source for vacation planning, your success depends on how well you use the popular sites to convert as many visitors as possible.  TripAdvisor branded sites make up the world’s largest travel community. With more than 56 million...

What is Link Building?

Link building is the process of effectively placing inbound links across the World Wide Web to attract web surfers searching for content. As a vital method of search engine optimization (SEO), the simple process takes consumers on a clickpath across your website. Basically, more links to your site across the web, including the ones you place on your website, are proven to increase your PageRank... Continue Reading

Search Goes Social with Facebook Graph Search

So, it seems like everyone online is talking about the new Facebook Graph Search lately. What in the world is Graph Search? For a business owner, marketing is tough enough, now all of a sudden this new kind of search popped up in our social networks! Don't freak out. New is good and Graph Search is very good. Why? For small business owners without big budgets, Facebook's new Graph Search could...

Meet the RezStream Marketing Experts in Person!

Through 2013, RezStream has an exciting travel schedule that will take the RezStream experts to a variety of states and cities across the country. RezStream will be participating in hospitality conferences and trade shows in California, Arkansas, Kentucky, Hawaii, Nevada, and more. Bill Mitchell, President of RezStream is in Las Vegas this week at the Professional Association of Innkeepers...

RezStream Quarterly Connect, Q1 2013

Beginning with the End in Mind

Happy New Year! I am really excited about 2013. It is going to be a great year for the hospitality industry - I just have that feeling.

With this quarterly newsletter, the first of many to come, we wish to establish an additional communication channel to our valued clients.  We will strive to inform, educate and entertain you by sharing our insights with you...

Professional Association of Innkeepers International 2013

Through 2013, RezStream has an exciting travel schedule that will take the RezStream experts to a variety of states and cities across the country. RezStream will be participating in hospitality conferences and trade shows in California, Arkansas, Kentucky, Hawaii, Neveda, and more. Bill Mitchell, President of RezStream is in Las Vegas this week at the Professional Association of Innkeepers...

Hospitality Marketing Trends for 2013: Transparency

As a new year transforms with technology and social consumer trends, marketing strategies are taking a turn for the creative. This year is the dawn of earned media and inbound marketing, with a cloud of transparency hovering over businesses across the globe. A new marketing strategy with a consumer-centric focus is a must for any business struggling online. Why? This is the age of the...

Why Should I Bid on my Own Brand Terms Via Pay Per Click?

Have you heard the term "you have to spend money to make money?" With pay per click advertising, the saying couldn't be more true. The beauty of PPC is that you make more money than you spend, and you generate sales leads who had no idea you existed. By bidding on your own brand terms, you are taking control of where the web surfer ends up and rise to the top of search results for specific...

What is Website Usability and Why is it Important?

Recent Changes to Google Analytics Keyword Report

A recent update to Google Analytics keyword reports is making SEO professionals get a little more creative when it comes to website optimization. Keywords are a huge factor in driving traffic to a site, and with the “not provided” update to the keyword reports, a small percentage of useful keywords are not provided in the analytics report. The excluded keywords are from Organic search traffic...

Google+ Reaches 500 Million Users with 235 Million Actively Sharing

Still think Google+ is a social network ghost town? Think Again! In a Google news release this morning, Senior Vice President of Engineering, Vic Gundrota announced the latest numbers for the rapidly growing social network. There are currently 500 million Google users who've upgraded their accounts to include a Google+ profile. Nearly half of those users are actively searching and sharing while...