Meet the RezStream experts in person!

Through March 2011, RezStream has an exciting travel schedule that will take the RezStream experts to a variety of states and cities across the country.  RezStream will be participating in hospitality conferences, trade shows and presenting seminars in California (Anaheim, San Jose and San Diego), Texas (San Antonio), New York (New York City), New Hampshire (Nashua), South Carolina (Charleston), Pennsylvania (Lancaster) and Hawaii (Oahu/Honolulu).

Below is a detailed list of the events RezStream will be participating in.  We hope that you will join us at one of these highly educational (and…

What is jQuery?

jQuery is a new kind of JavaScript library that makes it easier for designers to control HTML events, animations, and other interactions on a web page by adding and removing style sheet handlers.  These handlers are either HTML classes or IDs; the handlers are specified in a style sheet, which then tells the browser how to position and style HTML elements.  With jQuery, web designers can quickly and easily write these handlers to the document on specified events, such as a mouse click or a hover, and when we do so, it will change the…

Unless you are living under a rock in the Internet marketing world, you have probably heard rumors about a Microsoft Bing and Yahoo merger.  The current status is that the deal has already transpired and Yahoo’s organic search transition begins this week!  What this means to you is that the Yahoo organic search results will now be powered by Microsoft Bing.

• Yahoo and Microsoft with merge their pay per click campaigns.  Current Yahoo search marketing advertisers will…

Selecting and Monitoring Internet Marketing Companies

by Bill Mitchell, RezStream's Chief Operating Officer

Through my various travels to work with RezStream clients or when I speak at hospitality conferences, one of the most common questions I’m asked is how to select a good Internet marketing company.  People are equally as curious about how to monitor the performance of the Internet marketing company that they decide to hire. 

Successful Internet marketing has become a complex discipline.  The search engines are constantly changing their criteria, new trends seem to appear almost daily, and there are many tasks that…

How to Avoid the TOP FIVE Mistakes Hotels Make in Internet Marketing

Internet marketing is an ever-changing science that requires constant research, consistent effort, and multi-faceted knowledge if you plan to gain and maintain a competitive edge in your specific market.  Unfortunately, most hospitality businesses do not follow sound IM principals, often resulting in gross errors that cost them hundreds of thousands of dollars.

MISTAKE 1: Failing to understand that USABILITY of a website is more important than its artistic elements.  Customers don’t like music, excessive flash, bizarre navigation, websites that need instructions to use, scroll…