RezStream has just returned from a successful session at the California Association of Bed & Breakfast Innkeepers (CABBI) conference and trade show in Napa, California.  Currently, RezStream is preparing to head back out on the road to attend the Professional Association of Innkeepers International 2010 Annual Conference and Trade Show. This year’s four-day event will be held at the Renaissance in Austin, Texas from March 8th through March 11th.

The PAII gathering attracts professional and aspiring innkeepers from around the country, who are interested in the innkeeping business or eager to learn…

TripAdvisor issues their annual Travelers’ Choice Awards based on reviews that they receive by millions of people. TripAdvisor has become the world’s largest travel community and for that reason, many people turn to TripAdvisor for advice before booking travel online. Today, travelers are trusting reviews more than property websites when deciding where to stay. As such, TripAdvisor has become tremendously influential. To receive a Travelers’ Choice Award is a huge honor. There is also a “Dirtiest Hotel” list, which is a crushing blow to a company’s reputation!

One of RezStream’s clients, Dunton Hot Springs, located in an idyllic setting…

Anticipated by many, TripAdvisor has now made it possible for businesses to enhance their business listings on the TripAdvisor site. This added functionality offers properties the opportunity to add important information about their business including phone number, email address and a direct link to the property website from their TripAdvisor page. To entice businesses to sign up for this new service, TripAdvisor has discounted the annual rate by 50% for customers who sign up by February 2010. 

For businesses that choose to make this wise marketing investment, it is then prudent to maintain high standards at your property…

With Thousands of Directories Available - Which Ones Do You Choose?

There are virtually thousands of places to purchase links online. Without careful consideration, a hotel, bed and breakfast, inn, resort, or property management company could spend their entire marketing budget on these resources alone. However, you must remember that there are other more important channels to consider like pay per click, search engine optimization (SEO), blogs, and website design.  A balanced marketing budget, which includes using paid links, is the best way to ensure the…

There has been recent criticism of the Select Registry/SynXis partnership, an alliance that will enable Select Registry to offer online reservations on their website and SynXis to provide optional Global Distribution System (GDS) reservation services to Select Registry members. 

RezStream believes that some of this criticism is misleading and biased.

The agreement between Select Registry and SynXis does not require any Select Registry member to exclusively use SynXis as their online booking engine; nor does the agreement mandate that Select Registry members sign up for the optional SynXis GDS services or use the SynXis booking engine on their…

Your website is an important component in the success of your business and choosing a professional website management company is equally as important to ensure your website’s income-earning success. Websites not correctly managed by an amateur company could end up causing a negative impact on your target customers, which makes your website a less effective business tool. With many do-it-yourself website development software options available these days, it may appear a simple task to run your own website. While these options are tempting, you run the risk of making your website appearance and functionality far less successful than if you…

RezStream consistently provides updates to RezStream Professional, our reservation software.  Over the past year, RezStream has added various new and enhanced features to its property management software.  Current information about RezStream Professional’s newest features and updates can always be found at the RezStream website’s release notes.  Following every software update, it’s typical that RezStream support receives questions from RezStream Pro users about changes to the software and how to best adapt to the updates.  Our support staff is using the RezStream website blog to provide you with information on how to best utilize…

As 2009 draws to a close, the staff at RezStream would like to thank all of its customers for their support and business this year.  We not only appreciate the continuing relationships with our long-standing clients, but also are excited about the new properties that have chosen RezStream to fill their hospitality needs. 

The New Year marks a busy time for RezStream as we focus on introducing new products and improving current product lines that will benefit our clients by maximizing revenue potential.  Be on the lookout for big savings with our special offers, changes to the…

BLOGS.  You certainly hear about them and have probably even read a few.  Perhaps you are wondering if you should create one for your property, but really are not sure how a BLOG would be beneficial for your business.  In the list below, RezStream helps explain the many benefits of adding a blog to your website. We will explain how they can increase your exposure online, which in turn make you more money!

Benefits:

• It is easy! With some guidance about best practices, you can be blogging properly in no time. The result is more traffic and revenue.
• Blogs ping…

All About ExpressionEngine

Rick Ellis first developed ExpressionEngine as a blogging tool under the name “pMachine” in 2001.  An early prototype of pMachine was installed on Nancy Sinatra’s (Frank’s daughter) website.  After some real world testing and success, pMachine was released to the public in 2002.

By the end of 2002, pMachine had been featured in a few books and magazines and was having some success, but at that point, the Web was young and still developing.  Ellis noticed website owners and developers wanted more control and management over their content.  That’s when Rick Ellis developed a more robust tool…