5 Key Takeaways from CH&LA

We had a great time talking about SEO at CH&LA’s Southern Conference but we also enjoyed chatting with our colleagues, clients, and hoteliers about industry trends they’re paying attention to. If you weren’t able to attend the Southern CH&LA Conference, we’ve recapped what we think were some key takeaways:

• Managing your online strategy. You wouldn’t hire a chef to be a housekeeper, so don’t hire a marketing person that doesn’t know what they’re doing.  If you’re handing over your online marketing to someone else, make sure that’ it’s a professional. Or, if you want to manage your own, make sure you’re getting advice and education from the right sources. Our specialties lie in executing online strategies but we also love educating others and providing resources as a consultant for some clients that want to have a deeper understanding of their online program.
• Important content. After our SEO presentation, a great question was raised about what’s the most important type of content to have on your site. We think a variety of content including text, images, and video is best, however, text continues to be the most popular form.
• Travel market to watch: China. During the luncheon, we learned that in the upcoming years, Chinese travelers will continue to grow. TripAdvisor released a recent report with the Boston Consulting Group predicting that by 2030, Chinese travelers will take up to 1.7 billion domestic and overseas trips per year.
• Congratulations are in order! Congratulations to our client, 1906 Lodge at Coronado Beach, for their recognition as the first certified guest service property in California!
• Scheming for schema. Another great question we got was, is schema free? Yes! However, you may incur costs when it comes to paying a developer to implement schema or consulting with you on the different types you should use on your website/pages.

For our friends that missed the conference, you can check out Liz’s presentation on the state of SEO, below: