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Mobile QR Codes

Popular QR Codes are Everywhere in Mobile Marketing

Whether you have jumped on the mobile bandwagon or not, mobile marketing is showing up everywhere. Statistics show this form of marketing is only going to keep growing at a tremendously fast pace. One element of mobile marketing is QR codes, which is short for “quick response” code. These codes have been used in Japan for some time and are spreading like wildfire throughout the US.

What are QR codes?

When you scan or read a QR code with your Android, Smartphone or iPhone, you can link to…

The New Google+ and +1 Button and How They Impact Hotels and Resorts

The New Google+ and +1 Button and How They Impact Hotels and Resorts

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few weeks, over 20 million users have already signed up for Google’s new services. The best thing about these programs is that they are FREE opportunities to help your hotel or other hospitality business make more money and improve website rankings!

Although premature to predict what long-term impact the Google+ program will have, it might just give Facebook a run for the social media money.…

Google Strikes Back

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, Colorado

It is common knowledge that social media websites are all the rage these days. And even though Google still dominates the market when it comes to generating revenue for hospitality businesses, it doesn’t mean that Google is resting easy. Google and Facebook are currently in an epic battle to see which platform will emerge as the leading search engine and social media stage. In the past 12 months, Google has been modifying its algorithm to provide the most relevant results, while still…

2012 RezStream Travel Itinerary

Meet the RezStream experts in person!

Through 2012 and 2013, RezStream has an exciting travel schedule that will take the RezStream experts to a variety of states and cities across the country.  RezStream will be participating in hospitality conferences and trade shows in California, Arkansas, Kentucky, Hawaii, Neveda, etc.

Below is a detailed list of the events RezStream will be participating in.  We hope that you will join us at one of these highly educational (and social) hospitality gatherings.  A convenient link has been included that will direct you to the home…

Google Analytics Provides Important Statistics

Important Reports in Google Analytics

Google Analytics provides useful data that can help you analyze your perfomance online. Without monitoring your performance and visitor behavior, you could be preventing your business from capturing more of the total market.

Below, RezStream provides a listing of the most important reports found in Google Analytics that can be used to your advantage in tracking your website's online performance:

All Traffic Sources – Allows you to see where the traffic is coming in. Another important column to pay attention to is the bounce rate, which shows when someone leaves…

Google Analytics Revenue Tracking

Revenue Tracking to the Keyword Level

Imagine if you turned in your homework for the thirteen plus years you went to school and a teacher never graded any of your assignments. Without this guidance, the task of trying to improve your performance would be, at best, a monumental challenge.

Without a tracking tool, a business could not know which online channels produced and which ones did not. Without this documented evidence, it would be impossible to make educated decisions to improve marketing strategies and capitalize on the productive, or converting, online sources.

Importance of Using a…

Google Ends Google Tag in April 2011

Those of you who have reaped the benefits of an outstanding Google Places listing, along with activating the Google Tag, listen up. The end of April marks the end of the Google Tag.

 

 

 

 

 

 

Note - in the example above, the Google Tag is the yellow marker that says "View pictures of our business."

Google says "Tags is being retired on April 29, 2011. We’ve halted new signups for Tags as of…

Vanity Terms vs. Valuable Keywords

Vanity Terms vs. Valuable Keywords

Search engine optimization (SEO) is an Internet marketing strategy that considers how search engines work and what people are searching for. When utilized, SEO allows a website to show up for keywords and/or phrases that are being searched by those interested in the services and products offered by the website. However, “vanity keywords” can often get in the way of the successful optimization of a website.

So what is a “vanity keyword”? It’s a keyword that perhaps describes what the website is trying to sell, but not likely to drive qualified traffic nor…

Creating backups for RezStream Professional and your computer system.

The importance of creating backups for RezStream Professional and your computer system.

The average desktop personal computer (PC) has a functional lifespan of roughly two to five years.  This duration greatly depends on the type of system purchased, advances in hardware components, and changes in the software that is run.  In the case of a PC used in the lodging industry, the lower end of this estimate is probably more accurate due to the long hours of day-to-day use.  Other factors that can attribute to a shorter lifespan are extreme heat and humidity, conditions that RezStream’s coastal and…

Choose your professional hotel photographer wisely.

Choose photographers wisely to best showcase your property.

With the emergence of digital cameras, coupled with advancements in digital editing, more and more people consider themselves to be “semi-professional” or even “professional” photographers.  Technically speaking, professional photographers are differentiated as being problem solvers who can make beautiful images under and situation and circumstance.  Some photographers shoot for quality, while others shoot for quantity.  It is smart business practice to choose your professional hotel photographer wisely.

Photography: the art or process of producing images by the action of radiant energy and especially light on a sensitive surface.

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