Breaking News: ITA is the name for what most people call GDS, the abbreviation for Global Distribution Services. ITA's are resources like Orbitz and Expedia.com that aid travelers in searching, reserving, and purchasing travel products. Google is in private negotiations to acquire ITA Software Inc., which would enable Google to showcase available flight information, hotels and more travel services in their search engine. This ITA acquisition would allow Google to compete with similar travel search features that Microsoft currently offers. According to Henry Hartevelds, an analyst at Forrester Research Inc., “Google’s mission is to organize the world’s information…


