Google+ now offers business pages. If you do not have one--you need to get one. RezStream can help!

Call us at 303.872.0220 for help getting your Google+ business listing. We can also help integrate the Google +1 button throughout your website.

The arrival of the Internet fundamentally altered the way society viewed commerce. Over the past 15 years, we have witnessed an astounding shift in the way businesses operate because of the Internet. E-commerce continues to grow, as websites like Amazon are able to offer products and services to consumers at considerably lower prices (due to their ability to keep marginal costs down). On the Internet, product reviews and price comparisons are available at the click of a button. The global marketplace is shifting and with that, consumers are overwhelmed. This is no different in the hospitality sector. In this…

The New Google+ and +1 Button and How They Impact Hotels and Resorts

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few weeks, over 20 million users have already signed up for Google’s new services. The best thing about these programs is that they are FREE opportunities to help your hotel or other hospitality business make more money and improve website rankings!

Although premature to predict what long-term impact the Google+ program will have, it might just give Facebook a run for the social media money.…

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, Colorado

It is common knowledge that social media websites are all the rage these days. And even though Google still dominates the market when it comes to generating revenue for hospitality businesses, it doesn’t mean that Google is resting easy. Google and Facebook are currently in an epic battle to see which platform will emerge as the leading search engine and social media stage. In the past 12 months, Google has been modifying its algorithm to provide the most relevant results, while still…

Important Reports in Google Analytics

Google Analytics provides useful data that can help you analyze your perfomance online. Without monitoring your performance and visitor behavior, you could be preventing your business from capturing more of the total market.

Below, RezStream provides a listing of the most important reports found in Google Analytics that can be used to your advantage in tracking your website's online performance:

All Traffic Sources – Allows you to see where the traffic is coming in. Another important column to pay attention to is the bounce rate, which shows when someone leaves…

Revenue Tracking to the Keyword Level

Imagine if you turned in your homework for the thirteen plus years you went to school and a teacher never graded any of your assignments. Without this guidance, the task of trying to improve your performance would be, at best, a monumental challenge.

Without a tracking tool, a business could not know which online channels produced and which ones did not. Without this documented evidence, it would be impossible to make educated decisions to improve marketing strategies and capitalize on the productive, or converting, online sources.

Importance of Using a…