Meet the RezStream experts in person!

Through March 2011, RezStream has an exciting travel schedule that will take the RezStream experts to a variety of states and cities across the country.  RezStream will be participating in hospitality conferences, trade shows and presenting seminars in California (Anaheim, San Jose and San Diego), Texas (San Antonio), New York (New York City), New Hampshire (Nashua), South Carolina (Charleston), Pennsylvania (Lancaster) and Hawaii (Oahu/Honolulu).

Below is a detailed list of the events RezStream will be participating in.  We hope that you will join us at one of these highly educational (and…

Unless you are living under a rock in the Internet marketing world, you have probably heard rumors about a Microsoft Bing and Yahoo merger.  The current status is that the deal has already transpired and Yahoo’s organic search transition begins this week!  What this means to you is that the Yahoo organic search results will now be powered by Microsoft Bing.

• Yahoo and Microsoft with merge their pay per click campaigns.  Current Yahoo search marketing advertisers will…

Selecting and Monitoring Internet Marketing Companies

by Bill Mitchell, RezStream's Chief Operating Officer

Through my various travels to work with RezStream clients or when I speak at hospitality conferences, one of the most common questions I’m asked is how to select a good Internet marketing company.  People are equally as curious about how to monitor the performance of the Internet marketing company that they decide to hire. 

Successful Internet marketing has become a complex discipline.  The search engines are constantly changing their criteria, new trends seem to appear almost daily, and there are many tasks that…

Utilizing past travel data allows a property owner to study trends in the hospitality world. This timely information permits us to understand which groups of people are traveling and why.  Analyzing these facts can help you capture more of the active travelers by making adjustments to your marketing strategies.

TOP INTERNATIONAL TRAVEL MARKETS IN 2008

1. Canada 18.9 million
2. Mexico 13.7 million
3. UK 4.5 million
4. Japan 3.2 million
5. Germany 1.8 million
6. Italy 780,000

These facts can also help determine who to target in your link building campaigns or geo-target in…

When it comes to Internet marketing, it is important to be familiar with the various channels that result in bookings, which in turn, make you more money. For those travelers who still prefer to call and speak to a live person to book a reservation, you can now precisely track where they found you online. How many of your guests say they found you on “the Internet?” Knowing which channels actually produce reservations can help you maximize your incoming revenue.

1. Know where calls come from that result in a booking: pay per click, Google, Yahoo…

Breaking News: ITA is the name for what most people call GDS, the abbreviation for Global Distribution Services. ITA's are resources like Orbitz and Expedia.com that aid travelers in searching, reserving, and purchasing travel products. Google is in private negotiations to acquire ITA Software Inc., which would enable Google to showcase available flight information, hotels and more travel services in their search engine. This ITA acquisition would allow Google to compete with similar travel search features that Microsoft currently offers. According to Henry Hartevelds, an analyst at Forrester Research Inc., “Google’s mission is to organize the world’s information…

Bill Mitchell, Chief Operating Officer at RezStream, will be a featured speaker on Tuesday, April 20, 2010 at a networking event held in San Francisco and hosted by the California Association of Bed and Breakfast Inns.  This gathering will bring together innkeepers and industry experts for a day of informative workshops and all participants are invited to attend Bill’s presentation. 

Bill’s topic on “How to Select and Monitor an Internet Marketing Company” will provide innkeepers with helpful hints about the best way an Internet marketing customer can select and monitor a good Internet marketing company.  Bill Mitchell’s vast knowledge…

View the video in USA Today about Kathy Standage and her challenges with starting a new business in today’s difficult economy.  Kathy opened Exclusive Vail Rentals, a property management company in the Vail Valley, which offers high-end luxury vacation homes and condominiums rentals.  She chose RezStream as a solution provider for her property management software, online reservation booking engine, and Internet marketing services.

Exclusive Vail Rentals offers one to more than five bedroom Vail vacation rentals, many of which are…

In a blog we posted on February 10, 2010, RezStream provided five practical ways to boost online reservations, with the promise to follow up in March by sharing five more helpful tips.  We hope you enjoyed part one of this two-part article last month and that you find equally as useful our tips six through ten!

6. Search Engine Optimization: Are you aware of the EXACT keywords people are searching in relation to the product you are selling?  Choosing keywords incorrectly can equal incredible losses in online revenue.  A well optimized website yields more revenue than…

The importance of making a good “first impression” may be over emphasized, but its concept rings true, especially within the hospitality industry, where positive first impressions of your property can turn viewers into visitors.  Utilizing professional photographs, along with a well designed website, is the perfect combination to entice your viewers to spend more time on your site and convert lookers into bookers.  Photography gives you the opportunity to help your guests visualize their stay at your property.  With the plethora of information made available online these day to potential guests, it is rare that a booking is made without…