Bill Mitchell, Chief Operating Officer at RezStream, will be a featured speaker on Tuesday, April 20, 2010 at a networking event held in San Francisco and hosted by the California Association of Bed and Breakfast Inns.  This gathering will bring together innkeepers and industry experts for a day of informative workshops and all participants are invited to attend Bill’s presentation. 

Bill’s topic on “How to Select and Monitor an Internet Marketing Company” will provide innkeepers with helpful hints about the best way an Internet marketing customer can select and monitor a good Internet marketing company.  Bill Mitchell’s vast knowledge…

View the video in USA Today about Kathy Standage and her challenges with starting a new business in today’s difficult economy.  Kathy opened Exclusive Vail Rentals, a property management company in the Vail Valley, which offers high-end luxury vacation homes and condominiums rentals.  She chose RezStream as a solution provider for her property management software, online reservation booking engine, and Internet marketing services.

Exclusive Vail Rentals offers one to more than five bedroom Vail vacation rentals, many of which are…

In a blog we posted on February 10, 2010, RezStream provided five practical ways to boost online reservations, with the promise to follow up in March by sharing five more helpful tips.  We hope you enjoyed part one of this two-part article last month and that you find equally as useful our tips six through ten!

6. Search Engine Optimization: Are you aware of the EXACT keywords people are searching in relation to the product you are selling?  Choosing keywords incorrectly can equal incredible losses in online revenue.  A well optimized website yields more revenue than…

The importance of making a good “first impression” may be over emphasized, but its concept rings true, especially within the hospitality industry, where positive first impressions of your property can turn viewers into visitors.  Utilizing professional photographs, along with a well designed website, is the perfect combination to entice your viewers to spend more time on your site and convert lookers into bookers.  Photography gives you the opportunity to help your guests visualize their stay at your property.  With the plethora of information made available online these day to potential guests, it is rare that a booking is made without…

There are many facets to Internet marketing: pay per click, search engine optimization, link building, website design, coding, tracking, content analysis, content building, article marketing, and the ever-popular social media marketing. If you have the basics of Internet marketing in order, you should consider diving into the realm of social media marketing, as there is a TON of social media websites to try. We recommend you start with Twitter, FaceBook and LinkedIn. Use this article to find out more…

There are many simple strategies you can use to increase your online revenue.  RezStream helps by sharing ten easy and effective ways to make this happen.  We will publish the first five tips this week and follow up next month with five more sure-fire ways to increase your online reservations.

1.  Improve Your Website Design:  Never underestimate the importance of “on page” design elements.  It is a known fact that people look at several websites before they purchase.  How does your website compare to your competitors? The answer to this question could be worth hundreds of thousands…

TripAdvisor issues their annual Travelers’ Choice Awards based on reviews that they receive by millions of people. TripAdvisor has become the world’s largest travel community and for that reason, many people turn to TripAdvisor for advice before booking travel online. Today, travelers are trusting reviews more than property websites when deciding where to stay. As such, TripAdvisor has become tremendously influential. To receive a Travelers’ Choice Award is a huge honor. There is also a “Dirtiest Hotel” list, which is a crushing blow to a company’s reputation!

One of RezStream’s clients, Dunton Hot Springs, located in an idyllic setting…

There has been recent criticism of the Select Registry/SynXis partnership, an alliance that will enable Select Registry to offer online reservations on their website and SynXis to provide optional Global Distribution System (GDS) reservation services to Select Registry members. 

RezStream believes that some of this criticism is misleading and biased.

The agreement between Select Registry and SynXis does not require any Select Registry member to exclusively use SynXis as their online booking engine; nor does the agreement mandate that Select Registry members sign up for the optional SynXis GDS services or use the SynXis booking engine on their…

As 2009 draws to a close, the staff at RezStream would like to thank all of its customers for their support and business this year.  We not only appreciate the continuing relationships with our long-standing clients, but also are excited about the new properties that have chosen RezStream to fill their hospitality needs. 

The New Year marks a busy time for RezStream as we focus on introducing new products and improving current product lines that will benefit our clients by maximizing revenue potential.  Be on the lookout for big savings with our special offers, changes to the…

Beginning January 4th, 2010, hotels will be able to enhance their TripAdvisor listing to include their website address, telephone number and email address. This is an excellent opportunity to provide a convenient link with additional information about your property to the 25 million monthly searchers who use TripAdvisor for their travel needs.

To help entice properties to utilize this new feature, TripAdvisor is offering a 50% discount on their introductory rate for a one-year subscription.  This special runs until January 31, 2010. The discounted rates start at $300 for a ten-room property and increase in price based on…