Your competition grows every day due to the Internet. When your hospitality website is competing in Google against huge directories and major hotel chains, it’s not easy to simply outrank your competition. Custom search engine optimization can bring more traffic to your website, but then what? Getting people to visit your website is of little value if once they get there, they are not enticed by what they see.

The average conversion rate in the hospitality industry is one to two percent. That means for every 100 website visitors, only one or two make an actual reservation. Your…

Those who seek easy solutions to Internet marketing are destined to suffer the consequences.

We live in a society that regularly relies on quick fixes and easy solutions. If we have heartburn, it’s easy to just take a pill. Can’t sleep? There are pills for that. Overweight? Take another pill. Not eating right? Take more pills. No matter what the problem is, we repeatedly seek a simple solution. When it comes to Internet marketing, we often look for the easy way to make more money.

How we access the Internet is changing so rapidly. As we enter…

Surely you have heard the buzz about mobile websites & mobile marketing. Is this just a trend? Will integrating these mobile elements really help your business? Do my customers actually use mobile? These are questions many business owners currently face regarding the exploding mobile movement.

In this article, RezStream will discuss its TOP FIVE reasons to “Go Mobile.”

1. Mobile demand is UNTAPPED. Did you realize that 77% of the world’s population has a mobile device? Everyday more people are using smartphones to find local businesses, compare products, and make purchase decisions. Not only are mobile…

Google+ now offers business pages. If you do not have one--you need to get one. RezStream can help!

Call us at 303.872.0220 for help getting your Google+ business listing. We can also help integrate the Google +1 button throughout your website.

The arrival of the Internet fundamentally altered the way society viewed commerce. Over the past 15 years, we have witnessed an astounding shift in the way businesses operate because of the Internet. E-commerce continues to grow, as websites like Amazon are able to offer products and services to consumers at considerably lower prices (due to their ability to keep marginal costs down). On the Internet, product reviews and price comparisons are available at the click of a button. The global marketplace is shifting and with that, consumers are overwhelmed. This is no different in the hospitality sector. In this…

Online Reservation System Requirements for ADA Compliance
(The deadline for the Americans with Disabilities Act compliance is March 15, 2012)

written* by Bill Mitchell, Co-Founder, RezStream, Denver, Colorado

The Internet has changed how we all interact with online information and technology. The web is an especially important resource for people with disabilities. But many hospitality businesses are still not aware that their current websites must be ADA compliant. Furthermore, new regulations that go into effect on March 15, 2012 require all hotel and hospitality online reservation processes and systems be ADA compliant.

In recent…

(How hospitality websites are impacted by the Americans with Disabilities Act Guidelines)

written* by Bill Mitchell, Co-Founder, RezStream, Denver, Colorado

The digital revolution has impacted all of us in diverse and profound ways. Smart phones and tablet devices are exploding in popularity. Unfortunately, those with disabilities often do not have the same access to Internet information, websites, and online reservation systems, as those without disabilities. 

On July 26, 2010 (on the anniversary of the Americans with Disabilities Act) President Obama stated that ADA accessibility must also apply to the Internet. With that declaration,…

Popular QR Codes are Everywhere in Mobile Marketing

Whether you have jumped on the mobile bandwagon or not, mobile marketing is showing up everywhere. Statistics show this form of marketing is only going to keep growing at a tremendously fast pace. One element of mobile marketing is QR codes, which is short for “quick response” code. These codes have been used in Japan for some time and are spreading like wildfire throughout the US.

What are QR codes?

When you scan or read a QR code with your Android, Smartphone or iPhone, you can link to…

The New Google+ and +1 Button and How They Impact Hotels and Resorts

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few weeks, over 20 million users have already signed up for Google’s new services. The best thing about these programs is that they are FREE opportunities to help your hotel or other hospitality business make more money and improve website rankings!

Although premature to predict what long-term impact the Google+ program will have, it might just give Facebook a run for the social media money.…

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, Colorado

It is common knowledge that social media websites are all the rage these days. And even though Google still dominates the market when it comes to generating revenue for hospitality businesses, it doesn’t mean that Google is resting easy. Google and Facebook are currently in an epic battle to see which platform will emerge as the leading search engine and social media stage. In the past 12 months, Google has been modifying its algorithm to provide the most relevant results, while still…