Utilizing past travel data allows a property owner to study trends in the hospitality world. This timely information permits us to understand which groups of people are traveling and why.  Analyzing these facts can help you capture more of the active travelers by making adjustments to your marketing strategies.

TOP INTERNATIONAL TRAVEL MARKETS IN 2008

1. Canada 18.9 million
2. Mexico 13.7 million
3. UK 4.5 million
4. Japan 3.2 million
5. Germany 1.8 million
6. Italy 780,000

These facts can also help determine who to target in your link building campaigns or geo-target in…

Google understands the power of great social networking sites like FaceBook and MySpace. In the past, Google has attempted to create its own rival social networking site with Google Profiles. Google even endevored to purchase a portion of FaceBook to no avail. Now there’s talk that a "Google Me" project (that for all we know is well underway) that might give FaceBook and MySpace a run for their money.

Current Google social networking elements:

1. Google Profile: This is a public page where you can share your information with the world. It allows you to…

If you run a business, having exposure in Google Places is a great way to generate additional business. The Google map function appears when searchers type certain keyword searches. Using the map feature is advantageous as it is located at the top of the page on Google. This free listing can have an incredible impact on increasing your sales volume. Beginning on April 20, 2010, Google changed their Google Local Business Center to Google Places

What is new on Google Places?

Google Places now has additional features that will be beneficial for businesses. Some of the new…

When it comes to Internet marketing, it is important to be familiar with the various channels that result in bookings, which in turn, make you more money. For those travelers who still prefer to call and speak to a live person to book a reservation, you can now precisely track where they found you online. How many of your guests say they found you on “the Internet?” Knowing which channels actually produce reservations can help you maximize your incoming revenue.

1. Know where calls come from that result in a booking: pay per click, Google, Yahoo…

Do you know how to effectively measure your online and offline marketing efforts to correctly determine your return on investment?  If you are unsure of the best way to achieve this measurement, call tracking is an extremely effective tool to monitor whether or not your marketing campaigns are delivering a sound return on investment (ROI).  

We all know that one of the benefits of ecommerce is the ability to have customers purchase directly from your website.  However, there is still a large population of web users that will research a product on the Internet, but prefers to call…

Breaking News: ITA is the name for what most people call GDS, the abbreviation for Global Distribution Services. ITA's are resources like Orbitz and Expedia.com that aid travelers in searching, reserving, and purchasing travel products. Google is in private negotiations to acquire ITA Software Inc., which would enable Google to showcase available flight information, hotels and more travel services in their search engine. This ITA acquisition would allow Google to compete with similar travel search features that Microsoft currently offers. According to Henry Hartevelds, an analyst at Forrester Research Inc., “Google’s mission is to organize the world’s information…