Benefits of a Content Management System Website
by Bill Mitchell, Chief Operating Officer, RezStream

It used to be standard practice for designers to create “static websites” by using WYSIWYG (what you see is what you get) programs, such as Microsoft’s Front Page and Adobe Dreamweaver.  While these applications have their advantages, they add tons of unnecessary HTML code to the website, which makes it more difficult for search engine spiders to crawl and index.  In addition, these traditional style websites are difficult to edit and upgrade. 

Another option, and one of the hottest new trends in…

Unless you are living under a rock in the Internet marketing world, you have probably heard rumors about a Microsoft Bing and Yahoo merger.  The current status is that the deal has already transpired and Yahoo’s organic search transition begins this week!  What this means to you is that the Yahoo organic search results will now be powered by Microsoft Bing.

• Yahoo and Microsoft with merge their pay per click campaigns.  Current Yahoo search marketing advertisers will…

Selecting and Monitoring Internet Marketing Companies

by Bill Mitchell, RezStream's Chief Operating Officer

Through my various travels to work with RezStream clients or when I speak at hospitality conferences, one of the most common questions I’m asked is how to select a good Internet marketing company.  People are equally as curious about how to monitor the performance of the Internet marketing company that they decide to hire. 

Successful Internet marketing has become a complex discipline.  The search engines are constantly changing their criteria, new trends seem to appear almost daily, and there are many tasks that…

How to Avoid the TOP FIVE Mistakes Hotels Make in Internet Marketing

Internet marketing is an ever-changing science that requires constant research, consistent effort, and multi-faceted knowledge if you plan to gain and maintain a competitive edge in your specific market.  Unfortunately, most hospitality businesses do not follow sound IM principals, often resulting in gross errors that cost them hundreds of thousands of dollars.

MISTAKE 1: Failing to understand that USABILITY of a website is more important than its artistic elements.  Customers don’t like music, excessive flash, bizarre navigation, websites that need instructions to use, scroll…