The importance of making a good “first impression” may be over emphasized, but its concept rings true, especially within the hospitality industry, where positive first impressions of your property can turn viewers into visitors.  Utilizing professional photographs, along with a well designed website, is the perfect combination to entice your viewers to spend more time on your site and convert lookers into bookers.  Photography gives you the opportunity to help your guests visualize their stay at your property.  With the plethora of information made available online these day to potential guests, it is rare that a booking is made without…

RezStream’s design department is eager to share helpful tips about how to get the most out of your website.  Our main topic this week is CSS (cascading style sheets) website designs.  While the benefits of CSS driven websites are undeniable, those advantages are not always clearly understood.  Let’s explore the key benefits of updating your website to a CSS driven one, which loads faster, is visually more appealing, and is more efficient for the search engines.

What is CSS?

CSS or “cascading style sheets” is the preferred web design method for a variety of reasons.  CSS is used…

There are many simple strategies you can use to increase your online revenue.  RezStream helps by sharing ten easy and effective ways to make this happen.  We will publish the first five tips this week and follow up next month with five more sure-fire ways to increase your online reservations.

1.  Improve Your Website Design:  Never underestimate the importance of “on page” design elements.  It is a known fact that people look at several websites before they purchase.  How does your website compare to your competitors? The answer to this question could be worth hundreds of thousands…

Your website is an important component in the success of your business and choosing a professional website management company is equally as important to ensure your website’s income-earning success. Websites not correctly managed by an amateur company could end up causing a negative impact on your target customers, which makes your website a less effective business tool. With many do-it-yourself website development software options available these days, it may appear a simple task to run your own website. While these options are tempting, you run the risk of making your website appearance and functionality far less successful than if you…

All About ExpressionEngine

Rick Ellis first developed ExpressionEngine as a blogging tool under the name “pMachine” in 2001.  An early prototype of pMachine was installed on Nancy Sinatra’s (Frank’s daughter) website.  After some real world testing and success, pMachine was released to the public in 2002.

By the end of 2002, pMachine had been featured in a few books and magazines and was having some success, but at that point, the Web was young and still developing.  Ellis noticed website owners and developers wanted more control and management over their content.  That’s when Rick Ellis developed a more robust tool…