According to Reuters, Google will eventually enable companies to add video to their paid search results. Nick Fox of Google stated, “Our search ads have largely looked the same over the course of the past seven or eight years.” As the current style of Google will more than likely adopt the popular trend of using online videos, it would be a smart practice for travel websites to prepare in advance by having well-developed videos ready before Google launches its new ad program.
Custom Video Benefits
- Get an Increase in Exposure
- Generate More Booking
- Stay Ahead of Your Competitors
Having a custom video on your website is beneficial for companies that use pay per click (PPC) as part of their marketing strategy. It is commonly known that videos are popular with website visitors and this favorable response leads to more conversions. Videos also perform well with Google Universal Search, which helps generate increased exposure in search engines. For more information, please call RezStream at 866.360.8210 or .(JavaScript must be enabled to view this email address). Not only can we set up and manage an effective pay per click campaign, but RezStream can also create and optimize videos.
