Pinterest Launches Analytics Tool for Business Account

Everyone’s favorite online scrapboard, Pinterest, launched a tool to satisfy every content marketer’s data dreams. In a friendly, simple dashboard, businesses can now see the success of individual pins and daily account growth. Not only will this help your Pinterest presence, it will provide ideas for which images to use on other social networks. If it’s popular on Pinterest, you’ll probably...

TripAdvisor Tips to Fuel your Hospitality Marketing Strategy

Have you ever searched your hotel or Inn on Google and noticed TripAdvisor leading the organic search results? As more travelers seek travel review sites as their go to source for vacation planning, your success depends on how well you use the popular sites to convert as many visitors as possible.  TripAdvisor branded sites make up the world’s largest travel community. With more than 56 million...

Search Goes Social with Facebook Graph Search

So, it seems like everyone online is talking about the new Facebook Graph Search lately. What in the world is Graph Search? For a business owner, marketing is tough enough, now all of a sudden this new kind of search popped up in our social networks! Don't freak out. New is good and Graph Search is very good. Why? For small business owners without big budgets, Facebook's new Graph Search could...

Google+ Profile Images Required to Write Google+ Local Reviews

An interesting change to Google+ Local review process brings more innovation to the surface as Google zeros in on social and search. As the search engine giant announced updates to the requirements for posting local reviews, users will now have to have a Google+ profile with a picture in order to post a review. Similar to Yelp’s filtering criteria; Google is filtering out the non-human reviews...

Google+ Local, Zagat, Frommer's and the Travel Review Gold Mine!

One of the most recent review sites for social travelers bridges the gap between search and social, offering free advertising for businesses worldwide. Google+ Local is a busy business owner’s dream with low-maintenance, easy access and wide exposure from a simple listing. The reviews can be accessed through a number of different entry points, making it a top destination before a traveler...

The New Google+ and +1 Button and How They Impact Hotels and Resorts

The New Google+ and +1 Button and How They Impact Hotels and Resorts

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few weeks, over 20 million users have already signed up for Google’s new services. The best thing about these programs is that they are FREE opportunities to help your hotel or other hospitality business make...

Google Strikes Back

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, Colorado

It is common knowledge that social media websites are all the rage these days. And even though Google still dominates the market when it comes to generating revenue for hospitality businesses, it doesn’t mean that Google is resting easy. Google and Facebook are currently in an...

Eagerly Awaiting the Launch of Google Me

Google is king of most things related to Internet-based services and products, but of social networking, not so much. However, in Google's attempt gain dominance in the social networking market and to rival Facebook, which has captured over 500 million users, “Google Me” is slated to be released in fall 2010.  Google Me will allow users to access information they have created on other sites...

Google Social Networking Sites

Google understands the power of great social networking sites like FaceBook and MySpace. In the past, Google has attempted to create its own rival social networking site with Google Profiles. Google even endevored to purchase a portion of FaceBook to no avail. Now there’s talk that a "Google Me" project (that for all we know is well underway) that might give FaceBook and MySpace a run for their...

Sell More to your Customers Using Twitter

There are many facets to Internet marketing: pay per click, search engine optimization, link building, website design, coding, tracking, content analysis, content building, article marketing, and the ever-popular social media marketing. If you have the basics of Internet marketing in order, you should consider diving into the realm of social media marketing, as there is a TON of social media...

Social Networking Craze

Just about everyone these days has heard about social networking sites or has accidentally stumbled upon one. What many people do not understand or grasp is just how social networking sites can help and/or actually hurt their business.

Examples of Social Networking Websites

• Del.icio.us
• Digg
• Squidoo
• FaceBook
• Twitter

This list names only a few examples of the hundreds of...