Anticipated by many, TripAdvisor has now made it possible for businesses to enhance their business listings on the TripAdvisor site. This added functionality offers properties the opportunity to add important information about their business including phone number, email address and a direct link to the property website from their TripAdvisor page. To entice businesses to sign up for this new service, TripAdvisor has discounted the annual rate by 50% for customers who sign up by February 2010.
For businesses that choose to make this wise marketing investment, it is then prudent to maintain high standards at your property so that postings on TripAdvisor remain positive. Complimentary comments from guests will only ensure and encourage TripAdvisor users to click through to your property’s own website.
In the list below, RezStream provides tips for business owners to use to help enhance their expanded listing on TripAdvisor and receive the best return on investment for this marketing expense.
- Pictures: Add as many photographs as possible and make sure they display well in thumbnail format, which is small in size and as such, details are often hard to see. Also to remember is that Yahoo pulls the primary photo from your TripAdvisor listing to their search results page. To choose which photo you would like as your “Primary” one in TripAdvisor, go to options under “Manage your Listing.”
- Video: Did you know it was possible to upload videos on your TripAdvisor page? Allow TripAdvisor searchers to experience your property as if they were actually there in person by including engaging video on TripAdvisor.
- Link to Articles: TripAdvisor allows you to link to online guidebooks, articles and web comments published by third parties that meet specific requirements. Learn more about linking to third party articles.
- Interact with Customers: It is important to enter through the “Owners Center” at set up to be notified when reviews are posted about your property. Make sure to ALWAYS respond to negative reviews and comment on some positive ones as well. This is a great way to show customers you value their feedback. It is also a constructive method to find potential weaknesses in customer service, property upkeep, and more.
- Website Badge: Displaying your TripAdvisor review badge shows confidence in your property and is an easy way for potential guests to check out your property reviews.
“87% of people looking for hotels are influenced by reviews.”Kelsey Group, November 2007. Source: Forrester NACTAS Healthcare, Travel & Customer
- Get Reviews: Do not be afraid to ask your guests to review your property when they check out. TripAdvisor even offers a printable PDF that you can provide your guests with their receipt.
The TripAdvisor Upgraded Business Listing is a worthwhile investment to help your property generate additional revenue, but as with any marketing strategy, its performance should be monitored for success. Current RezStream marketing clients have the benefit of having an experienced Internet marketing team on their side advising them of the best places to spend their advertising dollars. If you would like help with your Internet marketing needs, RezStream offers a variety of plans for all budgets.
For more information, please contact RezStream at 866.360.8210 or .(JavaScript must be enabled to view this email address) to get started today!
The special has been extended through February!