Sell More to your Customers Using Twitter

There are many facets to Internet marketing: pay per click, search engine optimization, link building, website design, coding, tracking, content analysis, content building, article marketing, and the ever-popular social media marketing. If you have the basics of Internet marketing in order, you should consider diving into the realm of social media marketing, as there is a TON of social media websites to try. We recommend you start with Twitter, FaceBook and LinkedIn. Use this article to find out more about Twitter today and then stay tuned for more social networking best practices from RezStream.

Here are but a few of the social networking channels available:

If you are ready to set up a new Twitter account or even if you have an existing account, RezStream shares some great tools and tips to take your “tweeting” to the next level.

GETTING STARTED WITH TWITTER

• Step 1: Set up your Twitter page. Make sure to have a customized background that looks and feels like your website. Brand yourself in your Twitter page.
• Step 2: You need to have followers. You can search in Twitter to find people or businesses to follow and you should add the “follow me on Twitter” to your website and email signatures.
• Step 3: Start tweeting! Make sure to not only post promotional information, as your followers will also enjoy insightful information that is not solely pitching your business.
• Step 4: Track the results of traffic to your website.

USEFUL TOOLS FOR TWITTER

1. http://www.TweetBeep.com – set up free alerts about your brand so you know what is being “tweeted” about your business, if anyone is linking to you and so forth. Similar to Google Alerts, this can help with brand management. You can also set these up about your competitors.
2. http://Search.Twitter.com – this resource allows you to search your name and URL to see what others are saying about your company.
3. http://Bit.ly – use this device to shorten your URL and track metrics on how many people click on your links. This helps you to see what topics your audience is interested in.
4. http://www.TweetDeck.com – download this tool to quickly add posts to your existing Twitter account, FaceBook, LinkedIn and MySpace. It automatically shortens the domain via Bit.ly. Login to one place and easily update posts to the social media channels that you use.

This is a quick synopsis of how to get up and running in Twitter. For more information about Twitter or to launch your own social media campaign, please contact RezStream, the leader in hotel Internet marketing, at 303.872.0220 or .(JavaScript must be enabled to view this email address).
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