Video marketing is quickly becoming one of the most effective ways to promote your hospitality website. This form of advertising engages the online visitors with enticing video, which sets off emotion triggers by allowing the viewer to examine the property, rooms, amenities, area events and attractions without physically being at your property’s location.
From the graph below, you can see the number of people watching online videos increases with each year.
To grasp how important video is becoming in marketing strategies, it is useful to understand how universal search works. Universal search is when the search engines return non-textual results with images, news feeds, video and more. Here is an example of how a search for “New York hotels” returns a video that pushes textual-only websites out of the natural search results.
Follow these best practices principles from RezStream to help create a successful video marketing campaign.
- Videos should be relevant and informative
- Highlight your property and major attractions in the area; consider guest reviews
- Add links from the video portals such as YouTube to the content on your site
- Videos on your website should contain well-optimized, relevant content
- Utilize one video per URL
- Use keywords in the file naming
- Keep your video short and targeted
- Brand your video your with company’s logo and URL
- Offer the option to embed your videos on their website or blogs
- Use ratings on videos
If your business would like help with search engine optimization or video marketing, please contact RezStream’s Internet marketing department at 888.360.8210 or visit our Internet marketing services. We have a variety of marketing plans for all needs and budgets.
