Design Spotlight: www.fajardoinn.com
Located in Puerto Real on the island of Puerto Rico, The Fajardo Inn is a cultural oasis of beauty and vitality. This secluded Caribbean resort is made up of 150 rooms and boasts three restaurants, a family fun park, convention center, wedding facilities, banquet and catering services, tennis courts, a gym, and an outdoor swimming pool complex with swim-up bar.
RezStream designed a new website for Fajardo Inn in 2005 and their online conversion rates soared. Two years have past, and RezStream has now completely re-designed the Fajardo Inn website again. The new design is even more compelling and uses colors and design elements that better capture the flavor of the region.
The Fajardo Inn employs the complete suite of RezStream products & Internet marketing services. Key components include RezStream Professional Property Management Software (PMS), the RezStream Booking Engine, and RezStream SystemLink with restaurant point of sale integration, call accounting, and more.
RezStream’s Results:
RezStream's experienced marketing and design team created improved website designs with a focus on usability and conversion rates. As a result, the refreshed website soared from an industry average booking rate of 2% to an unbelievable 12% nearly overnight. The website continues to perform at around 10%, five times the industry average!
Other results include:
- Increased targeted unique visitors by 6,400 to over 8,200 visitors each month.
- Increased website conversion rate from less than 2% to 10% or more.
- Realized increase in average monthly revenue from $30,000 to over $60,000 per month.
- $1500+ per month savings due to decreased booking engine commissions.
- Convenience of using RezStream as one provider to deliver numerous hospitality solutions.
- The Fajardo Inn is experiencing a 1598% return on investment (ROI)!
- In comparison to 2006, Fajardo Inn has already experienced an increase in online booking revenue of almost $95,000. in addition, Global Distribution System (GDS) reservations continue to grow.
New RezStream Design
http://www.fajardoinn.com/
2006 RezStream Design
2008 RezStream Design
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