Is it enough to only have beautiful pictures on your website like those found on the website of The Queen Victoria, a stunning Cape May bed and breakfast, or the Hotel Columbia, a Telluride luxury hotel? Even if you have rave guest reviews posted in TripAdvisor or Google Local, will these comments actually ensure online bookings? While these factors often play a significant role in a property’s bottom line, there is yet another tactic to use to positively inspire more online visitors to book with YOU!
RezStream strongly advises any business in the travel industry with online visitors to dissuade second-guessing of user reviews or to doubt the validity of an attractive website as compared to real experiences at the property. A smart approach to stop these doubts is to encourage your guests to make a quick video testimonial of their stay. Catch guests as they are leaving the property and record candid answers about their favorite features of your property and why they would encourage people to stay there. This method is simple, easy to implement and effective. There are affordable, compact video cameras available like The Flip (starting at $149), which enables the user to easily capture videos and post them online. The Flip is small enough to fit in your pocket and any necessary software is already loaded on the camera. All you have to do after capturing a video is plug the camera into your computer and save the video. Your web designers can then post the video testimonial on your website. It’s a simple technique, so what are you waiting for?
If you need help implementing video techniques or any other services on your website, contact RezStream today at sales@rezstream.com. To see our web portfolio, please visit the RezStream website at www.rezstream.com.
RezStream is the leader in property management software, online booking engine, hotel website design, and hotel internet marketing services.
The Queen Victoria Bed and Breakfast
The Hotel Columbia
