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Design Spotlight: www.CanoeBay.com

The objective for RezStream is to create a new website for Canoe Bay - Relais & Chateaux that highlights not only the peaceful, unspoiled surroundings of this secluded resort, but will also emphasize the property’s luxurious accommodations and extensive guest services.  RezStream will implement an aggressive website promotion plan that will significantly increase online revenue.

RezStream is creating a unique website for Canoe Bay that will compel visitors to view more web pages, entice them to make reservations online, and will accentuate the shear beauty of the property through a simple, yet photo rich new website design.  RezStream will also put into action an aggressive website promotion plan.

Canoe Bay is located in Northwestern Wisconsin, two hours east of Minneapolis and six hours northwest of Chicago.  Canoe Bay is a quiet destination getaway with lodging choices surrounded by a private access spring-fed lake and a 280 acre forested country estate perfect for canoeing, hiking, swimming, and snowshoeing.  Outdoor activity options are endless. Accommodations vary throughout the property in over a dozen buildings, including rooms at The Lodge or The Inn and 14 cabins scattered amongst the wooded property. Frank Lloyd Wright inspired architectural details are a standard theme.  Canoe Bay also indulges guests with an award-winning chef, extensive wine list, and succulent cuisine in an elegant dining room overlooking the lake. 

RezStream is redesigning the website for CanoeBay.com to focus on bringing the property’s sumptuous accommodations and special catering services to the forefront, without sacrificing website functionality.  The goal of RezStream’s Canoe Bay website is to entice and compel visitors to explore the Canoe Bay property via its web presentation as well as to increase reservation revenue.  RezStream’s average client website conversion rate is around 5% while industry averages run 1-2%.  The current Canoe Bay website design needs improvement in overall navigation functionality, superior organization of the property’s accommodation choices, and special attention paid to portraying the property’s exclusive offerings. 

RezStream is looking forward to providing a profitable website for CanoeBay.com.  We encourage you to check back for updates on RezStream’s progress in improving the website for the incomparable Canoe Bay.

New RezStream Design
http://www.canoebay.com

 

Please view image below to look at old design

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Old Design

 

New Design

 

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