Property photos and detailed descriptions help increase the “look to book” ratio in the RezStream Booking Engine!









Did you know that you could add multiple photos and detailed unit or rate plan descriptions within the RezStream Booking Engine to create a more visual and informational reservation experience for your potential guests? This month’s HOT TIP will illustrate how to add photos to the RezStream Booking Engine, how to include descriptions for individual units or unit types (rate plans), and will contain a bonus section explaining how to customize the reservation pages with your website branding.

Click here to learn more.

Because your property is unique, choose a company who provides unique solutions!

We’ve bundled RezStream services and products into packages to save you money!

RezStream now makes it easy to take advantage of its custom marketing services and proven property management products to maximize your revenue opportunities. Choosing one of RezStream’s new packages not only simplifies your marketing decisions, but also is more cost effective than purchasing our products and services separately. Select the best package for the needs of your property and what fits into your monthly budget. Using a RezStream package takes the guesswork out of business success! 

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Kennicott Glacier Lodge -
before and after designs...

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Welcome to RezNEWS. This month’s Feature Article explains the new trend known as dynamic packaging. What makes this a hot topic and what benefit it can bring to your business is discussed in this newsletter. Next month, be sure to read our follow-up article that will show the best way to create dynamic packaging. Our Monthly Myth Buster dispels the notion that Internet marketing strategies that work for one business will work for any business. RezNEWS responds to five widely recognized Internet marketing myths. And don’t miss the Hot Tip about two important techniques in RezStream Professional, when employed will help increase your online revenue through the RezStream Booking Engine.

Click here to view our RezNEWS Archive.

Email us with suggestions on what you would like to hear about in future RezNEWS issues.

Feature Article:
The purpose and power of dynamic packaging

”Dynamic packages sold online grew from $1.8 billion in 2003 to $8.5 billion in 2006.” PhoCusWright

Dynamic packaging is a hot topic these days. With online travel bookings increasing each year, more and more travel websites are finding creative ways to bundle travel components to create multi-faceted custom packages. The traveling public is also becoming more comfortable utilizing the Internet to gain access to the same information that had previously only been available to travel agents. This allows consumers to use popular travel websites such as Travelocity to plan and book vacations that include airfare, hotel, and car rentals, along with numerous events and activities. 

In the accommodations industry, the practice of combining travel components all together for the purpose of creating custom packages is known as “dynamic packaging.” This month’s feature article will explore the basics and benefits of this practice. Next month’s feature article will discuss how hospitality businesses can benefit by applying the same principles that large travel websites employ to construct and sell creative dynamic packages.

Click here to read the entire article.

We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com. 

Monthly Myth Buster: 
Internet marketing = Internet marketing…
what works for one works for all.

In today’s world of pushy Internet marketers, it is easy to get confused by the latest buzzwords or the hottest fads. Property managers are constantly bombarded by big ideas from companies with little or no experience, claiming to know the Internet marketing industry. What works for one works for all--you just have to know the rules of online marketing, right? Unfortunately, this couldn’t be further from the truth. The only concept consistent with Internet marketing as it relates to diverse industries is that what works for one business, in actuality, does not work for all.

Even within the travel industry, every property is unique, every strategy is approached differently, every budget has its limitations, and every property has an image to uphold.  In that regard, wouldn’t your business want to take advantage of the resources of a seasoned Internet marketing company specific to the lodging  industry and who understands these parameters?  Experts who aren’t wasting your time and money on generating unqualified traffic? Professionals who create a long-term relationship and stability for your property’s website well-being?  Just because someone proclaims to be versed in Internet marketing, the question remains: Do they know Internet marketing for lodging properties?

In this month’s Myth Buster, RezNEWS will provide the truth behind five Internet marketing myths for lodging properties.

Click here to read the entire article.

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