Welcome to RezNEWS. This month’s Feature Article discusses the importance tracking your online revenue. This commentary will explain how a quality tracker will enable users to allocate marketing dollars to the most effective online channels and subsequently increase their business’ revenue over time. Our Monthly Myth Buster will examine the important components of a successful e-mail campaign and dispel the theory that all e-mail special offers are the same. February’s HOT TIP follows by revealing the proper way to create a backup in RezStream Professional, and then illustrates how to restore your database from that backup! And finally, this month’s Design Spotlight takes us to Troncones, Mexico – to a beachfront nestled in the heart of one of the most beautiful natural Pacific Ocean bays in Mexico: Manzanillo Bay, on Troncones Beach. Check out RezStream’s progress in the website design at www.casacolorida.com.
RezNEWS Feature Article:
Tracking Online Revenue: How to Manage Your Marketing Dollars Effectively
Utilizing a high-quality website tracker is essential in monitoring your online marketing budget. Without the proper tools, it is near impossible to accurately identify what is and is not working in your Internet marketing plan. A tracker allows you to examine your online revenue and make adjustments to which channels you distribute your marketing funds to accordingly. The following RezNEWS feature article discusses the importance of tracking your website’s online revenue and outlines how quality trackers enable users to monitor and subsequently allocate their marketing dollars effectively.
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
All e-mail marketing campaigns are the same?
There is a very fine line between successful e-mail campaigns and unsuccessful ones. One of the common myths about e-mail marketing campaigns is that it is easy to create winning e-mail offers. In this month’s Myth Buster we will focus on how to create effective e-mail promotions and the importance of creating offers you can track and analyze.
One mistake many hospitality businesses make is to create generic special offers (such as 10% off all rooms) and to send the promotion to everyone in their database. While ordinary campaigns can be somewhat effective, it is often more lucrative to produce highly targeted specials, sent to fewer people, who are specifically interested in them. To make this task easier, it is helpful to utilize a property management software program that inputs valuable marketing data each time a guest stays at your property. From that collected information, very specific marketing lists can be generated. Key data collected could include guest addresses, number of stays and number of nights stayed, money spent, guest interests, guest special occasions (such as birthdays and anniversaries), and referral sources. Armed with this information, focused marketing lists can be utilized to offer timely promotions that will yield more revenue than standard mass mailings.
RezStream | 2460 W 26th Ave Suite 440-C
Denver, CO 80211 | 866.360.8210
About RezStream