Welcome to RezNEWS. This month’s Feature Article discusses the importance of Payment Card Information (PCI) compliance in the era of Internet hackers and identity thieves, and the role PCI compliance plays in avoiding security breaches within your business. Our Monthly Myth Buster will examine Trip Adviser campaigning and dispel the idea that soliciting votes are justified when the results equate Trip Advisor ballots tipping in your favor. March’s HOT TIP follows by illustrating how to optimize the functionality of the Contact Data screen in RezStream Professional! And finally, this month’s Design Spotlight takes us to stunning Lake Champlain – situated in the Champlain Valley between the royal Green Mountains of Vermont and the impressive Adirondack Mountains of New York. Check out RezStream’s progress in the website design at www.vermontdiscoverycruises.com.
RezNEWS Feature Article
No one is immune from credit card Payment Card Information (PCI) compliance
Most people have heard the horrid stories about Internet hackers who compromise large databases and gain access to vast sums of personal information such as credit card numbers, social security numbers, medical histories, etc. In the past, Internet hackers have been successful in disrupting services on such websites as E-bay and Authorize.net (one of the largest online credit card gateways). The following RezNEWS feature article discusses the importance of Payment Card Information (PCI) compliance in the era of Internet hackers and identity thieves, and the role PCI compliance plays in avoiding security breaches within your business.
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
Soliciting TripAdvisor votes - does the end justify the means?
Social networking websites that allow an individual to share their views on any number of topics has become overwhelmingly popular. The hospitality industry is not immune to this trend. One of the most well known online review websites for the hospitality industry is TripAdvisor. In this month’s Myth Buster we will focus on TripAdvisor campaigning and the falsehood that soliciting votes are justified when the results equate TripAdvisor surveys weighing in your hospitality business’s favor.
The logic behind the emphasis on TripAdvisor is that it could play a vital role in the success or failure of a property. Some property owners may go so far as to believe that it is so important that no guest will book a reservation at a property if they don’t have enough positive reviews. With that, a property is naturally at a greater advantage and more likely to thrive if its direct competition has a high percentage of negative reviews. The goal for property owners on TripAdvisor then becomes two-fold: to beat out the direct competition in positive reviews and hopefully have their competitors receive harmful evaluations of their property.
The intention for TripAdvisor, and other similar websites, is to offer travelers unbiased information when searching for a lodging choice. Most viewers understand that the reviews on TripAdvisor are only as good as the person’s perspective who writes them. Therefore, attempting to influence these assessments, or mislead potential customers about your property, only hurts you in the end.
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