Welcome to RezNEWS. With the New Year approaching, this month’s Feature Article discusses tips for purchasing new computer hardware and other technology services for 2008. Our Monthly Myth Buster will examine the important components of a successful Internet marketing strategy and dispel the theory that Web 2.0 should be your primary focus for Internet marketing in 2008. November’s HOT TIP follows by illustrating how to effectively use the Wait List in RezStream Professional to keep track of potential customers interested in your property. And finally, this month’s Design Spotlight takes us to Montrose, Colorado - a charming town on the western slope of the Colorado Rocky Mountains. Check out RezStream’s progress in the website redesign for www.countrylodgecolorado.com.
RezNEWS Feature Article:
Effectively Managing Your Business Technology Needs
As the New Year approaches it is a good time to evaluate your technology needs for the upcoming year. While “one size” does not fit all, this month’s RezNEWS feature article will outline some tips for purchasing new computer hardware and other technology services.
Evaluate your short-term and long-term goals before making new technology purchases. How old are your computers and what other technology needs do you have for the future? How much do you pay for Internet services, web site hosting and marketing? It is crucial to research before you buy. You can look online at PC World at www.pcworld.com and PC Magazine at www.pcmag.com for the latest technology reviews and suggestions. Consumer Reports has a website that is also a helpful source for technology purchases: www.consummerreports.org.
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
If you’re not on the leading edge of Web 2.0, you are falling behind.
In this month’s Myth Buster, RezNEWS will highlight the important components of a successful Internet marketing strategy and dispel the myth that Web 2.0 has to be a primary focus in order to achieve your promotion goals. It’s hard not to notice the numerous articles written about the role of Web 2.0 as it relates to the travel industry and its importance to a hotel’s Internet marketing plan. It’s in these articles that you find countless, Internet marketing “experts,” using Web 2.0 jargon in an attempt to get hospitality businesses to jump on the Web 2.0 bandwagon. These so called experts often entice people into thinking if they do not implement Web 2.0 ideas, they will be left behind those who do. The reality is that some Web 2.0 ideas, like blogs and online user reviews, can enhance your Internet marketing efforts. However, only the largest hoteliers, with very sophisticated Internet marketing budgets and who already have basic search engine optimization covered should focus their efforts on adding Web 2.0 bells and whistles such as blogs, wikis, and online reputation programs.
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