Find contacts quickly from RezStream Professional’s Select Names screen!
Did you know RezStream Professional not only allows users to search quickly for contacts from the Select Names screen, but you can also use the software to perform other custom searches? This month´s
HOT TIP will illustrate how to search for contacts faster and more efficiently in RezStream Professional.
Crested Butte Club
Boutique Inn & Spa
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Welcome to RezNEWS. This month’s Feature Article explains how your business can get the most from the Global Distribution System, more commonly referred to as the GDS. Our monthly Myth Buster dispels the notion that you do not need to utilize statistical and revenue tracking on your website. September's HOT TIP displays easy techniques for finding guest contact information from RezStream Professional’s Select Names screen. And don’t forget to check out this month’s Design Spotlight to view before and after websites of the Crested Butte Club Boutique Inn & Spa in Crested Butte, Colorado. Enjoy the inn’s recently completed million dollar renovation and marvel at how well RezStream’s new website displays the offerings at this magnificent property.
RezNEWS Feature Article:
How to get the most out of the Global Distribution System (GDS)
Long before the Internet changed the landscape of the travel industry, the Global Distribution System (GDS) was created by the airline industry. The airlines created the first GDS in the 1960’s as a way to track flight schedules, availability, and pricing. In the 1970’s, SABRE (owned by American Airlines) and Apollo (owned by United) installed their GDS technology in travel agencies. This service helped travel agents automatically generate their own airline reservations for their clients and gave the major airlines significantly increased sales exposure.
With the creation of the Internet, travel websites multiplied. The traditional GDS providers (SABRE, Worldspan, Galileo, and Amadeus) formed their own travel websites. Popular Internet travel websites such as Travelocity.com (owned by SABRE) and Orbitz.com (powered by Worldspan) have continued to grow in popularity and market share. Today, the Global Distribution System consists of both the original GDS technology (travel agent data suppliers) and travel websites such as Expedia, Travelocity, and Orbitz, etc. There are also many smaller regional GDS providers and travel website portals in the Global Distribution System makeup.
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
You don’t need statistical/revenue tracking on your website for a successful online marketing plan.
I am always amazed at how many property managers have a website and online marketing plan in place but are not tracking visitor behavior or revenue from their website. Although I have not readily heard people say they don’t need a website tracker, the logical conclusion due to how often tracking systems are not utilized is that managers either feel that statistical tracking is not viable or they simply have not gotten around to getting one. In this month’s Myth Buster, RezNEWS will discuss the importance of statistical tracking, what to look for when choosing a website tracker, and which reports are the most useful for making important spending decisions when purchasing a tracking system.
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