Design Spotlight
The Inn at Half Mile Farm offers quiet beauty and graceful hospitality in the quaint town of Highlands, North Carolina. The Inn offers a wide variety of Packages and Specials that include outdoor activities, spa treatments, golf outings, and fly fishing lessons.
An evaluation of the old site highlighted that it was not search engine friendly, was weak on usability and had an extremely inconsistent design. Additionally, the old website experienced poor conversion rates because of an absence of a booking engine and online promotion. RezStream added the online Booking Engine and began a comprehensive online marketing campaign in an effort to increase targeted traffic to the website and optimize visitor behavior. In mid-October, the property launched a newly redesigned website, created and promoted by RezStream. The new design went live on October 13th and so far, online reservations have generated over $6,000 in revenue.
The Inn at Half Mile Farm uses the full suite of RezStream products including the RezStream Booking Engine, Design, Hosting and Promotion services, credit card processing and RezStream Professional Property Management Software.
New Design
www.halfmilefarm.com
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Old Design
New Design
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