Welcome to RezNEWS. This month’s Feature Article explains the new trend known as dynamic packaging. What makes this a hot topic and what benefit it can bring to your business is discussed in this newsletter. Next month, be sure to read our follow-up article that will show the best way to create dynamic packaging. Our Monthly Myth Buster dispels the notion that Internet marketing strategies that work for one business will work for any business. RezNEWS responds to five widely recognized Internet marketing myths. And don’t miss the Hot Tip about two important techniques in RezStream Professional, when employed will help increase your online revenue through the RezStream Booking Engine.
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RezNEWS Feature Article
The purpose and power of dynamic packaging
Dynamic packaging is a hot topic these days. With online travel bookings increasing each year, more and more travel websites are finding creative ways to bundle travel components to create multi-faceted custom packages. The traveling public is also becoming more comfortable utilizing the Internet to gain access to the same information that had previously only been available to travel agents. This allows consumers to use popular travel websites such as Travelocity to plan and book vacations that include airfare, hotel, and car rentals, along with numerous events and activities.
“A major advantage that our hotel partners find when using our package channel is the fact our package customers book earlier, stay longer and spend more.”
Cameron Jones, regional director, Expedia Partner Services Group, Asia Pacific
In the accommodations industry, the practice of combining travel components all together for the purpose of creating custom packages is known as “dynamic packaging.” …
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Monthly Myth Buster:
Internet marketing = Internet marketing…what works for one works for all.
In today’s world of pushy Internet marketers, it is easy to get confused by the latest buzzwords or the hottest fads. Property managers are constantly bombarded by big ideas from companies with little or no experience, claiming to know the Internet marketing industry. What works for one works for all—you just have to know the rules of online marketing, right? Unfortunately, this couldn’t be further from the truth. The only concept consistent with Internet marketing as it relates to diverse industries is that what works for one business, in actuality, does not work for all..
Even within the travel industry, every property is unique, every strategy is approached differently, every budget has its limitations, and every property has an image to uphold. In that regard, wouldn’t your business want to take advantage of the resources of a seasoned Internet marketing company specific to the lodging industry…