Did you know RezStream Professional allows users to track referral sources on all reservations and provides reporting features to help maximize your property’s marketing efforts? This month’s HOT TIP will illustrate how to select referral sources for new reservations and which reports can be used to…
Welcome to RezNEWS. This month’s Feature Article discusses how to use the popularity of TripAdvisor.com, currently the largest global travel information and advice destination on the web, to your property’s advantage. Providing great customer service is the key for procuring positive reviews that can be posted on TripAdvisor. Our monthly Myth Buster dismisses the idea that traditional advertising methods, such as television and print media, are the most effective marketing avenues. Due to the dramatic increase in computer usage, RezStream’s expertise discusses the cost benefits of online strategies for marketing success and the tracking capabilities that online avenues present. August’s HOT TIP demonstrates yet another useful feature from RezStream Professional property management software. Learn step-by-step procedures to track referral sources on each reservation to later use on specific marketing campaigns. And lastly, enjoy the wealth of information on villas in Acapulco from RezStream’s latest website design of AcapulcoVacationResorts.com. Enjoy the finals days of summer from RezStream!
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RezNEWS Feature Article
TripAdvisor.com: Don’t let its strength show your weaknesses!
TripAdvisor.com is one of the most popular travel review websites in existence. Wikipedia lists TripAdvisor.com as “a free travel guide and research website that offers impartial opinions to help plan a vacation. It is primarily used by people before they book their accommodation when traveling in order to research the thousands of reviews posted on its website each week by other travelers.” Its recent popularity coincides with the industry-wide use of over-hyped marketing jargon like “social networking” and “Web 2.0.” In simple terms, it is a big website that people use to read and write reviews on the topic of traveling. In this month’s feature article, RezNEWS will discuss some ways that TripAdvisor.com can affect your business both positively and negatively and what properties can and cannot do about it.
Why should you care about your TripAdvisor.com listing? TripAdvisor.com gets over 22 million monthly visitors to their site, has five million registered members, and contains 10 million reviews and opinions. Without getting too technical, Google considers TripAdvisor to be an…
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Monthly Myth Buster:
Your lodging property should focus on traditional advertising media like print and radio…
Your lodging property should focus on traditional advertising media like print and radio advertisements as opposed to modes of online marketing and promotion.
Traditional advertising media is commonly considered to be in the form of television, radio, print, and billboard advertisements. Historically, companies have spent substantial portions of their advertising and marketing budgets concentrated in these four mediums under the popular belief that conventional advertising will yield the highest return on investment. These media avenues have been around for ages and typical advertising agencies market within these media formats as a rule. However, with the explosion of the Internet with more people owning a personal computer, there has been a dramatic shift in where businesses are spending their marketing dollars. In this month’s Myth Buster, RezNEWS will discuss the advantages a lodging property should consider about employing online marketing and promotion campaigns.
One of the leading…