Welcome to RezNEWS. Happy holidays! This month’s issue includes a feature article on the ten things some Internet marketing companies do not want you to know, explores the myth that anyone can manage website pay per click marketing, and contains a tip on how to easily create multiple reservations within RezStream Professional.
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RezNEWS Feature Article
Ten things your website marketing company does not want you to know. RezNEWS explains why.
Working in the Internet marketing business the past seven years, I have seen many styles and types of business practices. To an experienced professional, some of these styles can range from silly, to irresponsible, to downright illegal. The purpose of this article is to educate our RezStream clients and RezNews subscribers about Internet marketing in general, expose the irresponsible practices commonly found in the Internet marketing arena, and shed light on some of the procedures that many marketing companies would rather not share.
Here are ten topics that every lodging property should know about their website management:
1. Success should not be measured by the amount of traffic your website gets.
RezNEWS: Many marketing companies focus primarily on generating traffic to your website. This is an acceptable approach only when the traffic to your website is “good” traffic. It is easy to send general and untargeted traffic to any website. This type of traffic produces an extremely low conversion rate and most often will not translate into…
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
Anyone can manage pay per click campaigns.
You may be familiar with pay per click (PPC) marketing. You may have also heard
that it is easy to manage pay per click marketing campaigns. But if the person who
handles the campaign is unfamiliar with the proper steps to start, supervise, and
optimize a successful pay per click program, your attempt at PPC marketing may end
up costing you time, money, as well as lost revenue.
Pay per click is designed to help drive traffic to your website which it wouldn’t
normally receive through natural search listings. Unlike these, pay per click
marketing can cover all keywords related to your product or service and predict
when and where a potential buyer will see your advertisement. In addition, if your
PPC program is properly administered, cost is easily controlled and trends are readily
recognized. This is…