It is in your property’s best interest to present itself professionally and attractively through its photographic images. Although there is no requirement to hire a photographer, InnLink encourages you to consider professional assistance as you compile your image portfolio. Proper…
Welcome to RezNEWS. With the winter upon us, this month’s Feature Article will focus on off-season moneymakers to help increase your property’s revenue. Our monthly Myth Buster will examine property management software (PMS) systems and dispel the theory that all PMS systems are the same. December’s HOT TIP follows by illustrating how to add your property’s photos to your global distribution system (GDS) account with InnLink. And finally, this month’s Design Spotlight takes us to Puerto Rico - a city filled with culture and beauty on the Caribbean. Check out RezStream’s latest website redesign at www.fajardoinn.com.
RezNEWS Feature Article
Off-Season Moneymakers
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
This article originally appeared in the November 2006 newsletter. With the off-season upon us, we have updated this article, and hope it will inspire you to seek new ways to enhance your off-season marketing efforts. Unless your business is located in an area that draws tourists year round, there are likely time periods when your occupancy is at a lower percentage than desired. To help encourage rental activity during these slower times, this month’s RezNEWS feature article will focus on off-season moneymakers to help increase your property’s revenue.
RezNEWS would like to hear from you. Have you tried any clever marketing ideas that have been successful? We would love to be informed about your hits and misses, so please email any stories, successful or not, to .(JavaScript must be enabled to view this email address). In a future RezNEWS issue, we will reveal the best of the bunch.
RezNEWS Tip: Create targeted marketing lists to direct your marketing efforts toward guests who are more likely to stay with you during…
Monthly Myth Buster:
All property management software systems are the same.
One of the common myths about property management software (PMS) systems is that they are all the same or that they all perform similar functions. This assumption is false in a number of ways. Each property management system has strengths and weaknesses. Software engineers, who may or may not understand the needs of the market they are designing the systems for, design most PMS systems. In addition, with more and more people securing reservations online (as many as 37-38% of all hotel reservations will be made online in 2008), make sure your PMS system has a solid online booking engine module.
There are many things to consider before purchasing a PMS system. First and foremost, make a list of the specific needs of your particular business. A bed and breakfast has different requirements than a hotel or a property management company does. Businesses that have multiple…