Part two: The purpose and power of dynamic packaging
Release Date: May 01, 2007(Part one of this article appeared in the April 2007 issue of RezNEWS)
Last month’s feature article explored the basics and benefits of dynamic packaging. This month’s article will discuss how hospitality businesses can profit by applying the same principles that large travel websites employ to construct and sell creative dynamic packages.
What is the best way to create…
The purpose and power of dynamic packaging
Release Date: Apr 01, 2007”Dynamic packages sold online grew from $1.8 billion in 2003 to $8.5 billion in 2006.” PhoCusWright
Dynamic packaging is a hot topic these days. With online travel bookings increasing each year, more and more travel websites are finding creative ways to bundle travel components to create multi-faceted custom packages. The traveling public is also becoming more comfortable utilizing the…
Five tips for adding content to your website
Release Date: Mar 01, 2007Content is a fundamental element of the Internet. Before we make a decision to purchase anything online, we first search for information, also known as content, to help us make an educated buying decision.
At the same time, the search engines are becoming more and more adamant that website content be of high quality and updated on a regular basis…
Search Engine Marketing 101
Release Date: Feb 01, 2007This month, RezNEWS would like to familiarize you with the basic terms of search engine marketing. Although at first glance this information looks more like a glossary than an article, the specialists at RezStream cannot emphasize enough the importance of knowing the fundamentals of this valuable type of marketing. Each one of these terms is something that the marketing team…
2007 New Year’s Resolution: A Healthy Approach to Website Design & Marketing
Release Date: Jan 01, 2007Adopting a new approach to market your website could possibly be the best New Year’s resolution you could make for your business in 2007. Every year, when it’s resolution-making time, the desire on many lists is to “get healthy.” Using the same focus as creating a plan to shed those extra pounds, think about what your business could gain…
Ten things your website marketing company does not want you to know. RezNEWS explains why.
Release Date: Dec 01, 2006Working in the Internet marketing business the past seven years, I have seen many styles and types of business practices. To an experienced professional, some of these styles can range from silly, to irresponsible, to downright illegal. The purpose of this article is to educate our RezStream clients and RezNews subscribers about Internet marketing in general, expose the irresponsible practices…
Off-Season Moneymakers
Release Date: Nov 01, 2006Unless your business is located in an area that draws tourists year round, there are probably time periods when your occupancy is at a lower percentage than desired. To help stimulate rental activity during these slower times, this month’s RezNEWS feature article will focus on off-season moneymakers to help increase your property’s revenue.
RezNEWS would also like to hear…
Wikis and Blogs: What are they and should I even care?
Release Date: Oct 01, 2006Once upon a time, promoting a lodging property via the web was a simple task. It involved building a website, optimizing that website for search engines, and increasing the website link popularity so it would rank high in the search engines.
Now, current marketing and Internet trends follow Web 2.0 technology. New terminology involves words like wikis, blogs, and social…
