Welcome to RezNEWS. This month’s Feature Article will help you understand the many terms used in Search Engine Marketing. Our Monthly Myth Buster highlights the differences between online availability calendars and online reservation services. And don’t miss the Hot Tip for easy ways to utilize custom note fields in RezStream Professional.
For all of our present and past innkeeping clients, RezStream is happy to announce its participation at the 2007 PAII Convention & Trade Show in Myrtle Beach, SC, March 26 – 29th. At the PAII Convention, the experts at RezStream will be conducting a workshop titled “How to increase revenue and track expenses by combining technology and website marketing.” We will also be involved in a panel discussion titled “Increase website conversion rates.” We are very excited to return to the PAII Conference.
Please visit booth #403 for trade show specials, to see what products and services RezStream has added in the past two years, or just to say hello. See you in Myrtle Beach!
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RezNEWS Feature Article
Search Engine Marketing 101
This month, RezNEWS would like to familiarize you with the basic terms of search engine marketing. Although at first glance this information looks more like a glossary than an article, the specialists at RezStream cannot emphasize enough the importance of knowing the fundamentals of this valuable type of marketing. Each one of these terms is something that the marketing team at RezStream takes into consideration or implements during each marketing strategy.
Getting familiar with these terms will help you understand the many facets of search engine marketing. If you are using RezStream as part of your marketing strategies, this article will help you sort through the key concepts of Search Engine Marketing 101.
Algorithm: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular search. No search engine reveals exactly how its own algorithm works to protect itself from competitors and those who wish to spam the search engine.
Backlinks: All the links pointing at…
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
Is there really a difference between online availability calendars and online reservations systems?
This month’s myth buster will examine both online availability and online reservations as they relate to website conversion rates. Although travel-savvy consumers understand the differences between these two concepts by virtue of hands-on usage, RezStream realizes that many property owners are unclear about the differentiation.
Myth: Online availability calendars offer the same features and benefits as real-time online reservations systems.
Although online availability calendars are certainly the starting point for offering online reservation information to your website visitors, it is our belief at RezStream that no property owner can afford to ignore the explosive growth of real-time online reservations. This RezNEWS article will help explain why.
Innkeepers display availability calendars on their website in a variety of ways. Most commonly, a link from the inn’s home page takes the potential customer to a calendar page. This page displays the bank of guest…