Welcome to RezNEWS. This month’s Feature Article includes healthy New Year’s resolutions for your website and Internet marketing efforts. Our Monthly Myth Buster discusses methods to avoid when marketing your website. See the What’s New section for more information on RezStream’s latest release, RezStream Professional 2007!
Winter is often the best time to send e-mail marketing offers. RezNEWS’ Hot Tip will show you how to create custom marketing lists directly from within RezStream Professional.
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RezNEWS Feature Article
2007 New Year’s Resolution: A Healthy Approach to Website Design & Marketing
Adopting a new approach to market your website could possibly be the best New Year’s resolution you could make for your business in 2007. Every year, when it’s resolution-making time, the desire on many lists is to “get healthy.” Using the same focus as creating a plan to shed those extra pounds, think about what your business could gain from a “healthy website.”
Resolution Step 1: Maintain basic website nutrition.
There are basic steps to follow for optimum website health. Basic website functionality and navigation is KEY. Without those main website attributes, the rest of the details won’t matter. Certainly, getting potential customers to visit your website is important, but it’s just the beginning. How your website handles that revenue potential is up to your “website nutrition.” Follow these RezNEWS pointers and you’ll be setting up your website for success in 2007!
1. Website functionality and design:
These days, having a website just for the sake of having a website is not enough. Remember the…
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Monthly Myth Buster:
Popular methods that help market your website, or do they?
There are many misconceptions about marketing a website online, but the most prevalent myth is that whatever you do to market your website will help. You could not only be wasting your time using methods that are outdated or ineffective, but you could actually get your website penalized or banned from the major search engines by using improper online procedures. In this month’s RezNEWS Myth Buster, we’ll outline some of the most popular techniques that are being (incorrectly) touted as a savior for your web business.
Webrings – This is a technique that was popular several years ago, nonetheless, we still hear people recommending this practice today! In simple terms, a webring is a collection of websites joined together in a circular structure. As a participant of the webring, each website has a common navigational bar which contains links to the previous…