Welcome to RezNEWS. This month’s Feature Article discusses the importance of link building as a key element to a successful Internet marketing program. Our Monthly Myth Buster will examine the important components of a thriving website and dispel the theory that the visual aesthetics of your website should be your sole focus for your search engine success. January’s HOT TIP follows by outlining the top tips of 2007! And finally, this month’s Design Spotlight takes us to Estes Park, Colorado - a beautiful mountain village near Rocky Mountain National Park. Check out RezStream’s progress in the website redesign and promotion for www.estescondos.com.
RezNEWS Feature Article
Link Building and Top Revenue Generating Directories
Website search engine optimization (SEO) requires skill, diligent effort, and diverse strategies. SEO techniques such as adjusting meta tags, page content, and pay per click campaigns, can have almost immediate impact on increasing your website revenue. Other activities such as content building, press releases, and link building, are done to improve the “organic positioning” (i.e. natural ranking) of your website over time. There are no quick fixes to getting a website to the top of major search engines such as Google, MSN, or Yahoo. It takes time and consistent effort. If you don"t do the work, your website’s organic positioning will suffer. This month’s RezNEWS feature article will focus on the role of link building and directories, and in improving your organic positioning in major search engines.
Link building plays an intricate part of the success or failure of your website’s organic positioning. The major search engines tend to favor older, larger websites, which have relevant content, and a high number of incoming relevant links. Link building is the process of increasing the number…
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
The design of your website is a visual masterpiece, but is it search engine friendly?
The visual aesthetics of a website are equally important to the fundamental code that renders the graphics and content behind it. Websites require Hypertext Markup Language (HTML) documents to display content (i.e. photos, information, movies, etc.) in a web browser. The documents are comprised of a mix of HTML content to be shared and other presentational markup (i.e. code). Search engine “web crawlers” scan these HTML documents for keywords, content, and other information to gather about the website. A web crawler (commonly referred to as “spiders and bots”) is a program or automated script, which browses the Internet in an automated manner. Spiders and bots are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Search engines such as Google, Yahoo, and MSN then use the gathered data to determine the…