Welcome to RezNEWS. This month’s Feature Article discusses the benefits of employing a steady and continuing marketing effort when trying to achieve maximum search engine optimization for your website. The expert team at RezStream believes a long-term strategy will deliver superior results than thinking your website’s high rankings on search engines happens overnight. Our Monthly Myth Buster dispels the popular misconception that the number of pages and content on your website do not matter. In this article, RezNEWS will discuss the vital ingredients of a successful website approach and offer tips for adding new, unique, and relevant information to your website. July’s HOT TIP explores another important function of RezStream Professional, the Reports feature. Did you know that RezStream’s signature property management software features over 100 reports that can help supervise your business? This informative article will also demonstrate how to create a report collection. And to satisfy the armchair traveler in all of us, be sure to enjoy RezStream’s fabulous new website design for Maui Resort Rentals in this month’s Design Spotlight.
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RezNEWS Feature Article
What is taking so long? Search Engine Optimization: a marathon or a sprint?
If you have a website for your property, it is likely that you have at some time experienced frustration with the results (or lack thereof) of your Internet marketing efforts. There are several factors that can play a role in stalling your climb to the top of the search engine rankings. When you and/or the marketing company you employ understand these factors and how to deal with them, it becomes clear that your marketing efforts should include a well-executed, long-range strategy. As analogies go, prepare to run a marathon, not race a sprint for business success.
The following RezNEWS feature article will outline some of the barriers that block search engine success and also include some tips on how to avoid or to mitigate the effects of these barriers. This discussion will focus primarily on the well-known Google search engine, but nearly all of these principles can be applied to the other major search engines.
The most frustrating of the factors that delay search engine ranking is a complete…
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Monthly Myth Buster:
The number of pages and content on your website do not matter.
It has been said that people do not read the text nor spend time exploring the different pages of a website. They skim, look at the pictures, and move on. So why bother adding content and additional pages to your website? While it is debatable whether or not people are reading the text on your site, there is no argument with the tested fact that the search engines love content. According to the Google Webmaster Help Center, “One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.” In this month’s Myth Buster, RezNEWS will examine the important component parts of a successful website strategy and dispel the theory that the number of pages and content…