This month’s RezNEWS Feature Article discusses a very lucrative marketing method overlooked by many businesses. RezStream shares its top ten email marketing tips to help utilize the Internet as a cost effective means to increase your property’s reservation revenue. Our Monthly Myth Buster disproves the misconception that pay per click advertising is a bad way to allocate marketing dollars. In this article, RezNEWS will illustrate that spending wisely on pay per click marketing campaigns should actually play an important role in your Internet marketing strategies. Our HOT TIP demonstrates how to take advantage of Point of Sale screen features in RezStream Professional PMS. Simple steps show how reservationists can sort through a property’s guest list through a series of easy to choose filters to determine who is arriving, departing, what type of charges have been made, and what payments are still due. And as always, enjoy this month’s Design Spotlight as we explore Dolphin Cove Inn in Manzanillo, Mexico!
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RezNEWS Feature Article
Top Ten Email Marketing Tips by RezStream
The Internet has become a very cost effective way to not only stay in contact with guests who have already stayed at your property, but also to reach new business and encourage reservation activity. However, many businesses fail to take advantage of this lucrative marketing method. In this month’s feature article, RezNEWS will share these important, yet often overlooked, Internet marketing tips. As our hectic summer season begins, it is easy to forget to pay attention to our most important resource for future business—our past (and hopefully happy) customers! It’s also easy to apply the excuse that “we are too busy” to employ new or any marketing campaigns. If this is the case, do not hesitate to ask for help from a reliable and established Internet marketing firm. Any effort made today, even if it seems like business is good, will pay off in spades in the future when business slows down. Make the Internet a fabulous tool for success!
Top Ten Email Marketing Tips
1. When people make…
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Monthly Myth Buster:
Pay per click (PPC) is not an important part of an Internet marketing strategy…
Pay per click (PPC) is not an important part of an Internet marketing strategy and the focus should be on organic/free listings.
A common uncertainty clients or potential clients express is whether or not there is a need to participate in PPC marketing programs like the ones offered by Yahoo and Google. The argument against PPC marketing is usually one or both of the following: first, that PPC is too expensive and second, that searchers will not click on the PPC ads knowing that the placement of these ads are outright purchased. In this month’s Myth Buster, RezNEWS will demonstrate why these beliefs are simply not true. Participating in PPC marketing is necessary and doing so can have a very positive effect on the organic optimization efforts of a website.
At one time, most search engine Internet marketing channels were free. As…