Welcome to RezNEWS. This month’s Feature Article offers five simple and effective ways to add content to your website. Our Monthly Myth Buster discusses the pros and cons of cutting corners on website design and management. And don’t miss the Hot Tip for a reminder to use the Help Files in RezStream Professional and to take advantage of RezStream’s informative online tutorials.
For all of our present and past innkeeping clients, RezStream is happy to announce its participation at the 2007 PAII Convention & Trade Show in Myrtle Beach, SC, March 26 – 29th. At the PAII Convention, the experts at RezStream will be conducting a workshop titled “How to increase revenue and track expenses by combining technology and website marketing.” We will also be involved in a panel discussion titled “Increase website conversion rates.” We are very excited to return to the PAII Conference.
Please visit booth #403 for trade show specials, to see what products and services RezStream has added in the past two years, or just to say hello. See you in Myrtle Beach!
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RezNEWS Feature Article
Five tips for adding content to your website
Content is a fundamental element of the Internet. Before we make a decision to purchase anything online, we first search for information, also known as content, to help us make an educated buying decision.
At the same time, the search engines are becoming more and more adamant that website content be of high quality and updated on a regular basis to remain “fresh.” In fact, content can practically automate your Internet marketing efforts for little to no money. This month’s feature article will show you how!
First, a little secret from RezNEWS…
The search engines will reward your website for fresh content and if that content is of a high value, other websites will link to you as well.
This is one of the best ways to rocket your website into the top rankings of the search engines. Here are five proven ways to improve the content on your hospitality website while rising above your competition at the same time.
1. Build out your activity pages – Many lodging websites…
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
Cutting corners on website design & management: practical thinking or potentially a pitfall?
At RezStream, we believe that a lodging property website should be designed with the end goal of generating as much online revenue as possible. Because there are so many variables involved in the creation of an effective website, RezNEWS is providing the following summary of pitfalls and their practical counterparts to help our subscribers make sure that they stay focused with the goal of creating and sustaining an efficient, profitable online revenue stream.
If you intend to make money with your website, the first and most important rule in website design is to create a website with the end-user’s needs in mind. I have seen many instances where a property manager (not a professional web designer) becomes so excited and engrossed in the design process that this process turns into an “opportunity” for him to illustrate personal artistic expression. In the end, the manager feels…