Welcome to RezNEWS. This month, RezStream is pleased to announce its recent move to a new office location in Denver, Colorado. Due to the company’s rapid growth and the desire to maintain the highest level of customer service, it was necessary for RezStream to increase its office space. With this expansion, the office now includes a training facility that will allow RezStream to offer on-site customer training and Internet marketing seminars. Click here for information about RezStream’s new office location.
This month’s RezNEWS Feature Article is a companion piece to last month’s feature about dynamic packaging. In this month’s article, RezNEWS will offer tips and examples on how to construct effective dynamic packaging. Our Monthly Myth Buster dismisses the notion that all website links are created equal. After setting the record straight on the most commonly held website link myths, RezNEWS discusses link farms, partner sites, and the top sites to create inbound links from. Our HOT TIP illustrates just how easy it is in RezStream Professional to give potential guests a quick quote when they ask about the cost of a reservation at your property.
.(JavaScript must be enabled to view this email address) with suggestions on what you would like to hear about in future RezNEWS issues.
RezNEWS Feature Article
Part two: The purpose and power of dynamic packaging
(Part one of this article appeared in the April 2007 issue of RezNEWS)
Last month’s feature article explored the basics and benefits of dynamic packaging. This month’s article will discuss how hospitality businesses can profit by applying the same principles that large travel websites employ to construct and sell creative dynamic packages.
What is the best way to create effective dynamic packages?
Follow these handy RezNEWS tips and practical examples to produce highly effective dynamic packaging for your business success.
RezNEWS Tip: Utilize local resources to create desirable dynamic packages.
Dynamic Packages
Figure A (adapted from E-Tourism: Creating Dynamic Packages using Semantic Web Processes - Jorge Cardoso)
Any exploration of how to create dynamic packages must begin with an evaluation of available local resources; times that activities are possible and the logistics of combining different vacation components. Good questions to explore are:
- What can a tourist do while staying in my area?
- Where are the interesting places to see and visit?
- When can the tourist visit a…
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
All website links are created equal.
As you work towards optimizing your property’s website, you might become familiar with the term link building. Link building is an important search engine optimization technique which involves constructing quality inbound links to your website. There are several ways in which you can achieve this task. However, some of these methods are more rewarding and beneficial than others. In the process of deciding your link building strategy, you probably will encounter the popular misconception that any link to your website is a good link. In this month’s Myth Buster, RezNEWS will address common link building practices that if used, could turn out to be a waste of time, money, and energy.
Why is link building important?
Link building is the process of placing a link to your web page on an external website. Link building is quintessential in increasing website importance. The more important a…