All website links are created equal.

As you work towards optimizing your property’s website, you might become familiar with the term link building.  Link building is an important search engine optimization technique which involves constructing quality inbound links to your website.  There are several ways in which you can achieve this task.  However, some of these methods are more rewarding and beneficial than others.  In the…

Internet marketing = Internet marketing…what works for one works for all.

In today’s world of pushy Internet marketers, it is easy to get confused by the latest buzzwords or the hottest fads. Property managers are constantly bombarded by big ideas from companies with little or no experience, claiming to know the Internet marketing industry. What works for one works for all—you just have to know the rules of online marketing, right?…

Cutting corners on website design & management: practical thinking or potentially a pitfall?

At RezStream, we believe that a lodging property website should be designed with the end goal of generating as much online revenue as possible.  Because there are so many variables involved in the creation of an effective website, RezNEWS is providing the following summary of pitfalls and their practical counterparts to help our subscribers make sure that they stay focused…

Is there really a difference between online availability calendars and online reservations systems?

This month’s myth buster will examine both online availability and online reservations as they relate to website conversion rates. Although travel-savvy consumers understand the differences between these two concepts by virtue of hands-on usage, RezStream realizes that many property owners are unclear about the differentiation.

Myth: Online availability calendars offer the same features and benefits as real-time online reservations systems.…

Popular methods that help market your website, or do they?

There are many misconceptions about marketing a website online, but the most prevalent myth is that whatever you do to market your website will help. You could not only be wasting your time using methods that are outdated or ineffective, but you could actually get your website penalized or banned from the major search engines by using improper online…

Anyone can manage pay per click campaigns.

You may be familiar with pay per click (PPC) marketing. You may have also heard that it is easy to manage pay per click marketing campaigns. But if the person who handles the campaign is unfamiliar with the proper steps to start, supervise, and optimize a successful pay per click program, your attempt at PPC marketing may end up…

Do Attractive Websites Always Convert at a Higher Rate?

This month’s myth buster will examine the   quality of website design and how it relates to website conversion rates.  It is widely thought that if a website looks attractive or if a property owner gets positive feedback from visitors to their website, the website will perform well by converting a high percentage of visitors into paying customers.

RezStream Myth Busters:  Internet Blogs and Wikis

This section of our monthly newsletter will focus on exposing ideas about Internet marketing and technology that are thought to be true, but quite often, are not.  It is our hope at RezStream that our clients and newsletter subscribers will be able to better monitor the effectiveness of their Internet marketing service provider with the educational information found in…