Welcome to RezNEWS. This month’s issue includes a feature article on how to increase revenue during the off-season, explores the myth that good looking websites always produce more revenue, and contains a tip on how to create and manage gift certificates within RezStream Professional.
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RezNEWS Feature Article
Off-Season Moneymakers
Unless your business is located in an area that draws tourists year round, there are probably time periods when your occupancy is at a lower percentage than desired. To help stimulate rental activity during these slower times, this month’s RezNEWS feature article will focus on off-season moneymakers to help increase your property’s revenue.
RezNEWS would also like to hear from you. Have you tried any clever marketing ideas that have been successful? We would love to be informed about your hits and misses, so please email any stories, successful or not, to .(JavaScript must be enabled to view this email address).
In a future RezNEWS issue, we will reveal the best of the bunch.
Tip: Create targeted marketing lists to direct your marketing efforts toward guests who are more likely to stay with you during the off-season.
Marketing efforts should be re-examined during the off-season. Businesses often need to shift their focus during this time to take advantage of potential customers who can more easily travel to your location. For example, Estes…
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
Do Attractive Websites Always Convert at a Higher Rate?
This month’s myth buster will examine the quality of website design and how it relates to website conversion rates. It is widely thought that if a website looks attractive or if a property owner gets positive feedback from visitors to their website, the website will perform well by converting a high percentage of visitors into paying customers.
Myth: Hotel websites that are visually appealing convert “lookers to bookers” at a higher percentage.
A website has many component parts that contribute to its success or failure. This article will focus on two of these components. The first element to address is the visual appeal or artistic component of the website. The second element to study is the website’s functionality or technical component. These two factors are very closely related in the success of website conversion rates. It is very…