Welcome to RezNews, the new monthly newsletter from RezStream. With each issue, our main goal is to deliver timely technology and marketing information as well as productivity tips to simplify your business day. Learn from our knowledgeable contributors about common misperceptions about technology, the Internet, and website marketing. We encourage your feedback on articles we write. Tell us what topics interest you. Our aim with RezNews is to inform, educate, and even entertain our readers in the process. Email us with suggestions.
Our first issue of RezNews will highlight the facts and myths behind “Wikis” and “Blogs.” What exactly are they, why have they become so popular, and do they affect business success? RezNews will also share quick tips for increased functionality from RezStream Professional, our flagship property management software program.
We hope you enjoy RezNews!
RezNEWS Feature Article
Wikis and Blogs: What are they and should I even care?
Once upon a time, promoting a lodging property via the web was a simple task. It involved building a website, optimizing that website for search engines, and increasing the website link popularity so it would rank high in the search engines.
Now, current marketing and Internet trends follow Web 2.0 technology. New terminology involves words like wikis, blogs, and social networking. In this article, we’ll explain what you need to know about this new technology and give you some insider information. While these explanations may make you more informed, the real question is “Does all of this new technology really help me promote my property more effectively?”
Let’s first turn our attention to explaining a wiki. While the term sounds more like some sort of creature from a Harry Potter movie, a wiki is a website where the web pages can be added to, changed, and edited by visitors and then instantly published using only a web browser. Pages are automatically linked to each other. The ease of interaction between users of the website…
We would love to hear from you about any of our articles. Send comments or questions to sales@rezstream.com.
Monthly Myth Buster:
RezStream Myth Busters: Internet Blogs and Wikis
This section of our monthly newsletter will focus on exposing ideas about Internet marketing and technology that are thought to be true, but quite often, are not. It is our hope at RezStream that our clients and newsletter subscribers will be able to better monitor the effectiveness of their Internet marketing service provider with the educational information found in RezNews.
This month’s myth buster focus is on blogs, wikis, and how they relate to your lodging property’s website. Blogs and wikis have become popular buzzwords lately, but most people know little about what they are or if they have any value to their business practices. We have clients at RezStream that have been told that if they create a blog or wiki about their property, along with information about local area attractions, that their website will receive more web traffic…