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Be the best innkeeper you can be by keeping up with the latest industry changes, strategies and tactics, experience and advice.  Regardless if you use our online reservation systems or not, our blog is where it’s at!

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Don’t ignore those ICANN emails you’ve... Apr 27, 2017

Chances are you bought your website a few years ago and haven’t really thought about your domain registry since then. If...

Web design elements

Website redesign checklist Apr 26, 2017

Thinking of freshening up your website for your busy season? You may want to use this website redesign checklist as you go...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you...

10 critical elements your website’s homepage... Apr 20, 2017

Make the right impression with your website's homepage by utilizing these top 10 critical elements for the hospitality...

Couple shopping online

How to measure the success of your booking... Mar 31, 2017

Going to do some spring cleaning on your property, website, and marketing strategy? Make sure to include your booking...

Couple booking a vacation

Booking Engine 101 Mar 27, 2017

Need a quick intro into hotel booking engines? Or, perhaps just a refresher and some features you should have with your...

price and value puzzle

Taking advantage of price intelligence Mar 20, 2017

Setting the right rates for your property can be a challenge when you’re trying to showcase your value but also not lose...

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate...

SSL graphic

SSL Certificate Cheat Sheet Feb 27, 2017

Thinking of upgrading your website's security with an SSL Certificate? Learn more about SSL to get the right type of...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook...

Analytics snapshot

5 reports you should be automating in Google... Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing...

Website design

Why large brands should invest in vanity... Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Woman checking analytics

What is Google Analytics and 7 reasons you... Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about...

Person using a laptop

Top 8 reasons you need Internet marketing in... Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Infographic: Internet marketing terms... Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's...

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies...

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your...

mobile-friendly search

Google penalizing mobile sites with... Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites...

Hotel booking

Leveraging your channel manager to maximize... Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at...

Conference speaker

RezStream attending InnSpire Summit 2017 Dec 3, 2016

RezStream is off for the royal treatment aboard The Queen Mary in Long Beach, CA for the InnSpire Summit and...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shopping carts

Buyer psychology infographic: How to... Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming...

Shaking hands

How your independent property can work with... Oct 31, 2016

Looking for long-term solutions for driving reservations? You might be overlooking a crucial tactic with your marketing:...

Booking travel online

How independent properties successfully... Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Mobile search

Google: Separate mobile index initiative for... Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for...

Price balancing value

Why you have to stop using rate sheets... Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...

Tradeshow floor

RezStream returns to Minnesota for... Sep 30, 2016

RezStream will be making an appearance at the 2016 Minnesota Resort & Campground Association’s (MRCA) Fall Conference and...

Google Possum update graphic

Google’s local algorithm ‘Possum’ not... Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty...

Business spreadsheet

Be smarter about your rates with... Sep 16, 2016

As we start to make our way into the low season, it’s often the time we start looking at our rates, supplies, and...

Post-stay email best practices for... Aug 31, 2016

Your hospitality and communication is on point while helping a guest book and during their stay with you so why not keep...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand...

Pay Per Click graphic

What you need to know about Google AdWords... Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how...

TripAdvisor TripConnect Jul 26, 2016

For those of you that used this connection in RezPro, it’s back!  For those of you looking to increase your exposure and...

How does your hotel compare to the 2016... Jul 15, 2016

An infographic from Ard na Sidhe Country House showcases the global hotel and 2016 travel industry trends and some unique...

Best practices to improve your TripAdvisor... Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the...

Time to update page titles and descriptions... Jul 6, 2016

In May, Google announced some updates and changes coming to its business products and now it seems to be testing updates...

Benefits of Booking.com Jun 7, 2016

We know travelers are using OTAs to book rooms. You know travelers are using OTAs to find the best price for their online...

Yield Management for independent properties Jun 2, 2016

There are a lot of factors that go into your rates but when was the last time that you actually looked at your historical...

Logo design

Agency vs. freelancer: Who’s in at your... Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and...

Mobile advertising

Google shows AdWords updates for our... May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines...

Man entering credit card info into tablet

Credit card processing FAQs May 24, 2016

A few months ago, we put out a blog highlighting options in RezStream Cloud on credit card processing and we wanted to...

Google Destinations: Personalized mobile... May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time...

3 Important Google Local Updates You Need To... May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in...

Website image sizing guide May 3, 2016

Images dominate the Internet, from visual-based social media networks to websites giving more real estate to photos, but...

Secure website graphic

TripAdvisor’s switch to HTTPS could be... Apr 29, 2016

In early April, TripAdvisor switched its site from an HTTP designation to an HTTPS version and this change has affected...

chalkboard of web design

Which website solution is best for your... Apr 26, 2016

By now you know how important your website is to your business and getting online reservations, but if you’re starting to...

Graphic of phone apps

Should you invest in a hotel app? Apr 19, 2016

You have them on your phone and you probably use them every day but have you considered developing an app for your...

Conference chairs

AIHP Knowledge and Sharing Summit &... Apr 18, 2016

In early April, RezStream was off to attend the Association of Independent Hospitality Professionals’ (AIHP) Knowledge and...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release...

Women at reception desk

PCI Compliance Confusion Mar 14, 2016

What to protect Glossary of terms Who do I talk to? ...

Mobile-friendly and responsive design

Impacts to your mobile presence... Mar 7, 2016

It’s been about a year since marketers were making big changes to websites to meet the demands of Google’s...

Tradeshow floor

RezStream attending AIHP Summit in Nashville Mar 2, 2016

In April, we’re off to Nashville for the Association of Independent Hospitality Professionals (AIHP) 2016 Knowledge...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC... Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...

Tokenization payment

RezStream Cloud Credit Card Processing Feb 19, 2016

Integrated credit card processing Non-integrated credit card processing ...

Conference room

Inspiration for RezStream from the InnSpire... Feb 4, 2016

RezStream was honored to be included at the California Association of Boutique and Bed and Breakfast Inns’ (CABBI) 25th...

Tasks in RezStream Cloud

Tasks feature released in RezStream Cloud Jan 20, 2016

We’re all guilty of cluttering up the front desk with papers, reminders and sticky notes.  In an effort to help your...

Search Engine

What you need to know about the update to... Jan 19, 2016

Google just updated its core algorithm (the ranking signals that determine the placement of your website in the search...

InnSpire Conference logo

Inspiring innkeeping education at InnSpire Dec 31, 2015

RezStream is preparing for a trip to Monterey in honor of CABBI’s 25th Anniversary InnSpire Conference & Trade Show...

Gift certificate

Four reasons to sell gift certificates and... Dec 22, 2015

Compete with chains and big brands. Bring in new guests. Earn more revenue. Provide instantaneous gratification. ...

Making money in the Cloud

Packages in Cloud Mobile Booking Engine Dec 9, 2015

Unless you’ve been living under a rock for the past two years, you know how integrated mobile phones are in our everyday...

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking:... Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also...

Book Now

Why you should be excited about AdWords... Nov 24, 2015

Have you ever wanted to be able to create ads that target guests that you have an email address for? Well, Google has...

Business analytics

RezStream Cloud offers revenue tracking with... Nov 20, 2015

Are you spending money on marketing efforts?  Have you ever wondered which perform the best and which don’t have a...

Conference attendees

Maine’s 94th Annual Conference Nov 19, 2015

Earlier this month, we attended the Maine Innkeepers Association’s 94th annual conference and enjoyed the opportunity to...

Online travel booking

Expedia enters vacation rental arena with... Nov 11, 2015

Expedia announced last week that it has entered an agreement to acquire HomeAway for $3.9 billion in cash and Expedia...

Artificial Intelligence

Google using Artificial Intelligence –... Nov 9, 2015

The phrase, “Just Google it!” is heard everywhere and you may have said it yourself. We rely on the search engine giant...

RezStream Cloud display at The Minnesota Resorts & Campground Association fall conference

Minnesota Resort & Campground Association... Oct 30, 2015

This past week, RezStream sent Jeff to the Minnesota Resort & Campground Association’s fall conference. This year’s theme...

Trick or treat

Marketing tricks and treats to try at your... Oct 20, 2015

We bet you’ve lost count of how many times guests have told you how much they appreciate the care and consideration you...

Low season strategies for high revenue Oct 15, 2015

Your low season is a great time to work on renovations, revisit with your vendors, and plan ahead for your busy periods...

Cloud computing

Is your PMS responsive? Oct 8, 2015

By now, you know that your website needs to be responsive to meet your potential guests’ expectations but is your Property...

California Hotel & Lodging Association Logo

Highlights from the Southern CH&LA... Oct 7, 2015

Two weeks ago, we had a great time attending the Southern California Hotel & Lodging Conference! Held at Pacific Palms...

Cloud graphic

RezStream releases Cloud-based reservation... Oct 5, 2015

 RezStream released its Cloud-based reservation software to the market today after seeing success with the initial...

Care

RezStream cares Sep 28, 2015

For the past few years, we’ve invested time and resources in our RezStream Cloud software that’s designed to make lodging...

Online hotel search

The 8 “C”s of local listing optimization Sep 28, 2015

By now, we all know how important optimizing your website is in order to stay competitive and help your potential guests...