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Be the best innkeeper you can be by keeping up with the latest industry changes, strategies and tactics, experience and advice.  Regardless if you use our online reservation systems or not, our blog is where it’s at!

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Typing

8 mistakes to avoid when developing email... Aug 14, 2017

Email marketing typically brings in $44 for every $1 you spend and is a great way to keep in touch with your previous...

Email newsletter

Email marketing for dummies Aug 9, 2017

Looking to get started with email marketing for your independent property? We’ve outlined some tips and tricks to get you...

Hotel booking

The world on online travel: A statistics... Jul 28, 2017

With the search engines' algorithms constantly changing and travelers getting more savvy online, the world of online...

Webinar recap: Benefits of revenue management Jul 27, 2017

Interested in using a revenue management strategy to maximize your profit? Learn more about revenue management, the...

Calculator

Grow your independent property’s revenue... Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to...

Price check

Why you need a rate checker on your website Jul 21, 2017

It’s no secret as you know it and the OTAs know it: Guests are shopping around and looking at multiple websites, about 40,...

Revenue spreadsheet

Developing a revenue management strategy Jul 17, 2017

When most independent property owners think of revenue management, it typically boils down to raising and lowering rates....

Measuring results

Revenue management’s two main performance... Jul 14, 2017

So, you’re working on your revenue management strategy and like any business tactic you need a way to measure its results....

Revenue figures

What is revenue management? Jul 10, 2017

Revenue management is an important part of running your independent property but what exactly is it? It’s a term that was...

Webinar recap: 3 ways to engage with guests... Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology...

Who said direct mail was dead? Jun 26, 2017

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire...

PPC on a tablet

Infographic: Google AdWords 101 Jun 23, 2017

Have you been interested in driving new traffic to your website but have tapped out all of your other marketing channels?...

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically...

Website ranking

How does Google measure the authority of... Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately...

Analytics on a tablet

6 marketing tools that provide more insight... Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and...

website pop-up

5 reasons your site needs exit intent... Jun 9, 2017

Did you know that more than 70% of website visitors will leave your site without ever coming back? Make sure your website...

Web design

Webinar recap: 5 tell-tale signs on why you... Jun 8, 2017

Have you been thinking about a new website to keep up with today’s technology standards and to meet your guests’ needs?...

Webinar recap: Stop paying commissions and... Jun 5, 2017

We all want direct bookings to cut down on guest acquisition costs yet many of today’s travelers rely on OTAs to find...

Blogging

7 ways to create engaging blog topics for... May 26, 2017

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more...

search on a mobile device

Recap from Google Marketing Next 2017 May 23, 2017

Today, Google hosted its annual Google Marketing Next to announce major enhancements to its marketing suite of products....

Digital marketing

A first quarter review of the 2017 lodging... May 22, 2017

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and...

Online booking

Beat your competition in 2017 May 17, 2017

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your...

Man checking into a hotel

Turning your OTA guests into loyal customers... May 15, 2017

Listing your inventory on the OTAs is both a blessing and a curse as it’s a great way to reach new travelers but it’s also...

Typing on keyboard

Beefing up your PMS for the busy season... May 12, 2017

We just did a blog on ramping up for your busy season but this one is going to focus solely on making sure your Property...

Planning travel

Are you ready for your busy season? May 8, 2017

Peak season is right around the corner and we know you’re getting ready to welcome your guests but before you roll out the...

Don’t ignore those ICANN emails you’ve... Apr 27, 2017

Chances are you bought your website a few years ago and haven’t really thought about your domain registry since then. If...

Web design elements

Website redesign checklist Apr 26, 2017

Thinking of freshening up your website for your busy season? You may want to use this website redesign checklist as you go...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you...

10 critical elements your website’s homepage... Apr 20, 2017

Make the right impression with your website's homepage by utilizing these top 10 critical elements for the hospitality...

Couple shopping online

How to measure the success of your booking... Mar 31, 2017

Going to do some spring cleaning on your property, website, and marketing strategy? Make sure to include your booking...

Couple booking a vacation

Booking Engine 101 Mar 27, 2017

Need a quick intro into hotel booking engines? Or, perhaps just a refresher and some features you should have with your...

price and value puzzle

Taking advantage of price intelligence Mar 20, 2017

Setting the right rates for your property can be a challenge when you’re trying to showcase your value but also not lose...

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate...

SSL graphic

SSL Certificate Cheat Sheet Feb 27, 2017

Thinking of upgrading your website's security with an SSL Certificate? Learn more about SSL to get the right type of...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook...

Analytics snapshot

5 reports you should be automating in Google... Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing...

Website design

Why large brands should invest in vanity... Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Woman checking analytics

What is Google Analytics and 7 reasons you... Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about...

Person using a laptop

Top 8 reasons you need Internet marketing in... Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Infographic: Internet marketing terms... Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's...

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies...

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your...

mobile-friendly search

Google penalizing mobile sites with... Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites...

Hotel booking

Leveraging your channel manager to maximize... Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at...

Conference speaker

RezStream attending InnSpire Summit 2017 Dec 3, 2016

RezStream is off for the royal treatment aboard The Queen Mary in Long Beach, CA for the InnSpire Summit and...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shopping carts

Buyer psychology infographic: How to... Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming...

Shaking hands

How your independent property can work with... Oct 31, 2016

Looking for long-term solutions for driving reservations? You might be overlooking a crucial tactic with your marketing:...

Booking travel online

How independent properties successfully... Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Mobile search

Google: Separate mobile index initiative for... Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for...

Price balancing value

Why you have to stop using rate sheets... Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...

Tradeshow floor

RezStream returns to Minnesota for... Sep 30, 2016

RezStream will be making an appearance at the 2016 Minnesota Resort & Campground Association’s (MRCA) Fall Conference and...

Google Possum update graphic

Google’s local algorithm ‘Possum’ not... Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty...

Business spreadsheet

Be smarter about your rates with... Sep 16, 2016

As we start to make our way into the low season, it’s often the time we start looking at our rates, supplies, and...

Post-stay email best practices for... Aug 31, 2016

Your hospitality and communication is on point while helping a guest book and during their stay with you so why not keep...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand...

Pay Per Click graphic

What you need to know about Google AdWords... Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how...

TripAdvisor TripConnect Jul 26, 2016

For those of you that used this connection in RezPro, it’s back!  For those of you looking to increase your exposure and...

How does your hotel compare to the 2016... Jul 15, 2016

An infographic from Ard na Sidhe Country House showcases the global hotel and 2016 travel industry trends and some unique...

Best practices to improve your TripAdvisor... Jul 12, 2016

Just as Google dominates Internet search, TripAdvisor dominates in hospitality review websites and we’re always on the...

Time to update page titles and descriptions... Jul 6, 2016

In May, Google announced some updates and changes coming to its business products and now it seems to be testing updates...

Benefits of Booking.com Jun 7, 2016

We know travelers are using OTAs to book rooms. You know travelers are using OTAs to find the best price for their online...

Yield Management for independent properties Jun 2, 2016

There are a lot of factors that go into your rates but when was the last time that you actually looked at your historical...

Logo design

Agency vs. freelancer: Who’s in at your... Jun 1, 2016

Just as your property is different from the one down the street there’s no one-size fits all approach to marketing and...

Mobile advertising

Google shows AdWords updates for our... May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines...

Man entering credit card info into tablet

Credit card processing FAQs May 24, 2016

A few months ago, we put out a blog highlighting options in RezStream Cloud on credit card processing and we wanted to...

Google Destinations: Personalized mobile... May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time...

3 Important Google Local Updates You Need To... May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in...

Website image sizing guide May 3, 2016

Images dominate the Internet, from visual-based social media networks to websites giving more real estate to photos, but...

Secure website graphic

TripAdvisor’s switch to HTTPS could be... Apr 29, 2016

In early April, TripAdvisor switched its site from an HTTP designation to an HTTPS version and this change has affected...

chalkboard of web design

Which website solution is best for your... Apr 26, 2016

By now you know how important your website is to your business and getting online reservations, but if you’re starting to...

Graphic of phone apps

Should you invest in a hotel app? Apr 19, 2016

You have them on your phone and you probably use them every day but have you considered developing an app for your...

Conference chairs

AIHP Knowledge and Sharing Summit &... Apr 18, 2016

In early April, RezStream was off to attend the Association of Independent Hospitality Professionals’ (AIHP) Knowledge and...

Email marketing graphic

Dos and don’ts of guest communication Apr 5, 2016

By the time you’ve finished this sentence, more than 2.4 million emails have been sent. Email is a major communication...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release...

Women at reception desk

PCI Compliance Confusion Mar 14, 2016

What to protect Glossary of terms Who do I talk to? ...

Mobile-friendly and responsive design

Impacts to your mobile presence... Mar 7, 2016

It’s been about a year since marketers were making big changes to websites to meet the demands of Google’s...

Tradeshow floor

RezStream attending AIHP Summit in Nashville Mar 2, 2016

In April, we’re off to Nashville for the Association of Independent Hospitality Professionals (AIHP) 2016 Knowledge...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC... Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...