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Be the best innkeeper you can be by keeping up with the latest industry changes, strategies and tactics, experience and advice.  Regardless if you use our online reservation systems or not, our blog is where it’s at!

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SEO analysis graphic

How to steal your competitors’ ranking, traffic, and guests Dec 13, 2017

A good business and marketing tactic is conducting a competitor analysis and seeing where they’re successful and how you...

Colleagues analyzing data

What to look for when hiring a digital marketing agency Dec 8, 2017

Thinking of bringing on a team of digital marketing experts to assist your property’s online presence and direct booking...

AI learning robot at computer

Is AI changing the travel industry? Nov 27, 2017

Is AI changing the travel industry?Technology advancements have assisted the travel industry by making reservations,...

Man opening door of restaurant

TripAdvisor releases restaurant ads Nov 20, 2017

TripAdvisor isn’t just known for travel reviews as it’s also well-known for diners looking for recommendations and now...

Searching for travel on an OTA

5 tips to optimize your OTA distribution Nov 17, 2017

Many of today’s travelers prefer to use OTAs as they begin making travel plans, whether they want to compare pricing or...

Romance set up at a hotel

The power of packaging for your independent property Nov 13, 2017

Looking for ways to grow your revenue or reach new travelers in 2018? It might be time to add packages to your property’s...

9 ways to ramp up your holiday marketing graphic

9 ways to ramp up your holiday marketing Nov 8, 2017

‘Tis the season to be fully booked! Get the most out of the holiday season with these holiday advertising and online...

Blurry trade show floor

October resort conferences recap Nov 3, 2017

In October, RezStream had the good fortune to attend two conferences, the Minnesota Resort and Campground Association...

Webinar recap image

Webinar recap: Updating your website? What to be mindful of before starting Oct 31, 2017

Thinking of upgrading your website or buying a whole new one? Before you meet with any website developers, check out the...

Keywords research graphic

Infographic: Keywords for driving direct bookings Oct 23, 2017

With 65% of leisure travelers beginning their travel experience on Google, you've got a good opportunity to get them to...

Credit cards on a statement

Six ways to protect your property from chargebacks Oct 20, 2017

Most industries deal with chargebacks, or at least any merchant who accepts credit card payments can, and they can be a...

Messaging service on a computer

Why you should think about investing in a website chatbot Oct 16, 2017

You have a phone number, an email address, social media pages, and a website contact form – all so that your guests can...

HTML code on a website

Why your next website needs structured data Oct 13, 2017

When it comes to SEO and your website, it sometimes seems like marketers and web developers are speaking another language;...

Man feeling stress

Dealing with the stresses of Q4 Oct 11, 2017

Finish your last quarter of 2017 on a high note and overcome the stresses associated with Q4! With the upcoming holidays...

Person on laptop

What you need to know about BedandBreakfast.com’s membership change Oct 9, 2017

An important part of your website’s online presence is citations or listings on other websites and in the travel industry,...

Blurry tradeshow floor

RezStream attending CMR fall conference Oct 6, 2017

Join the fun at the Community of Minnesota Resorts (CMR) Conference, October 29 – 31, 2017, in Alexandria,...

Man speaking at a conference

RezStream attending the Minnesota Resort and Campground Association tradeshow in October Oct 5, 2017

RezStream is returning to the Minnesota Resort and Campground Association (MRCA) tradeshow this year!Held October 24 –...

coupon code

The power of the promo code Sep 29, 2017

Most shoppers love a deal and will hunt down promo codes before completing a purchase and that definitely applies to the...

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the...

Marketing strategy brainstorm

Marketing showdown: Your independent property vs. the OTAs Sep 25, 2017

Partnering with the OTAs can be a smart move for your independent property if you’re looking to reach new travelers, fill...

HTTPS secure

Google’s warning to all webmasters Sep 20, 2017

It’s no surprise that Google and anyone who uses the Internet prefers using a secure site versus an unsecured site,...

Web design

Which is better: Site optimization or traffic optimization? Sep 14, 2017

Investing in a digital marketing plan can be an essential part of your business’ overall marketing strategy but if you’ve...

Webinar recap image

Webinar recap: Leveraging your email marketing during the busy season Aug 31, 2017

Email marketing is an important tactic in today’s online world and your property could benefit from including it in the...

Why is there a drop in my website’s ranking? Aug 28, 2017

You’ll most likely see tiny fluctuations in your site’s ranking over time and it’s nothing to worry about, but if you’re...

Typing on a laptop

What does TripAdvisor’s “Best Value” ranking mean for your property? Aug 21, 2017

TripAdvisor boasts an average of 390 million unique monthly visitors and many of those travelers are looking for...

Typing

8 mistakes to avoid when developing email content Aug 14, 2017

Email marketing typically brings in $44 for every $1 you spend and is a great way to keep in touch with your previous...

Email newsletter

Email marketing for dummies Aug 9, 2017

Looking to get started with email marketing for your independent property? We’ve outlined some tips and tricks to get you...

Hotel booking

The world of online travel: A statistics infographic Jul 28, 2017

With the search engines' algorithms constantly changing and travelers getting more savvy online, the world of online...

Webinar recap: Benefits of revenue management Jul 27, 2017

Interested in using a revenue management strategy to maximize your profit? Learn more about revenue management, the...

Calculator

Grow your independent property’s revenue in 10 easy ways Jul 24, 2017

With a good revenue management strategy in place you should see an organic growth in your revenue, but if you want to...

Price check

Why you need a rate checker on your website Jul 21, 2017

It’s no secret as you know it and the OTAs know it: Guests are shopping around and looking at multiple websites, about 40,...

Revenue spreadsheet

Developing a revenue management strategy Jul 17, 2017

When most independent property owners think of revenue management, it typically boils down to raising and lowering rates....

Measuring results

Revenue management’s two main performance metrics Jul 14, 2017

So, you’re working on your revenue management strategy and like any business tactic you need a way to measure its results....

Revenue figures

What is revenue management? Jul 10, 2017

Revenue management is an important part of running your independent property but what exactly is it? It’s a term that was...

Webinar recap: 3 ways to engage with guests before they leave your website Jun 29, 2017

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology...

Who said direct mail was dead? Jun 26, 2017

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire...

PPC on a tablet

Infographic: Google AdWords 101 Jun 23, 2017

Have you been interested in driving new traffic to your website but have tapped out all of your other marketing channels?...

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically...

Website ranking

How does Google measure the authority of your website? Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately...

Automatic Booking Engine Deposit Jun 15, 2017

The online booking engine will automatically process your deposit payment. ...

Analytics on a tablet

6 marketing tools that provide more insight and interaction with your guests Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and...

website pop-up

5 reasons your site needs exit intent technology Jun 9, 2017

Did you know that more than 70% of website visitors will leave your site without ever coming back? Make sure your website...

Web design

Webinar recap: 5 tell-tale signs on why you need a new website Jun 8, 2017

Have you been thinking about a new website to keep up with today’s technology standards and to meet your guests’ needs?...

Webinar recap: Stop paying commissions and drive direct bookings Jun 5, 2017

We all want direct bookings to cut down on guest acquisition costs yet many of today’s travelers rely on OTAs to find...

Dashboard Shuffle May 26, 2017

Control the sort order of the widgets on your dashboard. ...

Blogging

7 ways to create engaging blog topics for your independent property May 26, 2017

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more...

search on a mobile device

Recap from Google Marketing Next 2017 May 23, 2017

Today, Google hosted its annual Google Marketing Next to announce major enhancements to its marketing suite of products....

Digital marketing

A first quarter review of the 2017 lodging marketing trends May 22, 2017

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and...

Online booking

Beat your competition in 2017 May 17, 2017

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your...

Man checking into a hotel

Turning your OTA guests into loyal customers in 7 easy steps May 15, 2017

Listing your inventory on the OTAs is both a blessing and a curse as it’s a great way to reach new travelers but it’s also...

Typing on keyboard

Beefing up your PMS for the busy season rush: A 6-step checklist May 12, 2017

We just did a blog on ramping up for your busy season but this one is going to focus solely on making sure your Property...

Key Items May 11, 2017

Keep track of your important items.

Planning travel

Are you ready for your busy season? May 8, 2017

Peak season is right around the corner and we know you’re getting ready to welcome your guests but before you roll out the...

Don’t ignore those ICANN emails you’ve been getting Apr 27, 2017

Chances are you bought your website a few years ago and haven’t really thought about your domain registry since then. If...

Web design elements

Website redesign checklist Apr 26, 2017

Thinking of freshening up your website for your busy season? You may want to use this website redesign checklist as you go...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you...

10 critical elements your website’s homepage must have Apr 20, 2017

Make the right impression with your website's homepage by utilizing these top 10 critical elements for the hospitality...

Re-Booking Repeat Guests Apr 12, 2017

A simple way to re-book guests.

Couple shopping online

How to measure the success of your booking engine Mar 31, 2017

Going to do some spring cleaning on your property, website, and marketing strategy? Make sure to include your booking...

Couple booking a vacation

Booking Engine 101 Mar 27, 2017

Need a quick intro into hotel booking engines? Or, perhaps just a refresher and some features you should have with your...

price and value puzzle

Taking advantage of price intelligence Mar 20, 2017

Setting the right rates for your property can be a challenge when you’re trying to showcase your value but also not lose...

Quick Rate Editor Mar 14, 2017

You can now edit rates on the fly from the occupancy map....

Woman and laptop

What is rate parity and how you should use it Mar 13, 2017

Yup. We said it. The two words everyone hates when it comes to OTAs, well maybe behind contract and commission. Rate...

SSL graphic

SSL Certificate Cheat Sheet Feb 27, 2017

Thinking of upgrading your website's security with an SSL Certificate? Learn more about SSL to get the right type of...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook...

Analytics snapshot

5 reports you should be automating in Google Analytics Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing...

Website design

Why large brands should invest in vanity websites Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Custom Booking Engine Fields Feb 9, 2017

Custom booking engine fields and the return of source and reason....

Woman checking analytics

What is Google Analytics and 7 reasons you need it Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about...

Person using a laptop

Top 8 reasons you need Internet marketing in 2017 Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Infographic: Internet marketing terms everyone should know Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's...

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies...

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your...

Season Wizard Jan 10, 2017

Up until this point, adjusting rates for the future has been a pain in the you-know-what....

mobile-friendly search

Google penalizing mobile sites with intrusive pop-ups Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites...

Hotel booking

Leveraging your channel manager to maximize revenue Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at...

Conference speaker

RezStream attending InnSpire Summit 2017 Dec 3, 2016

RezStream is off for the royal treatment aboard The Queen Mary in Long Beach, CA for the InnSpire Summit and...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

How to use exit intent technology Nov 30, 2016

Improve your website's conversion rate or email newsletter signups with exit intent technology and cart recovery. See how...

Website with CTAs

The power of calls to action Nov 29, 2016

Each page of your website has a purpose, from detailing specific rooms or packages to helping guests plan their trip, and...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

Using laptop computer

The importance of website usability Nov 18, 2016

A common term you’ll hear when working with a website developer is its “usability.” Usability can span a few key elements...

SEO elements

The foundations of SEO Nov 14, 2016

You know Search Engine Optimization (SEO) is important for your website and for the search engines, but do you know the...

Website design

The value of custom website design Nov 8, 2016

You have a one in a million property so why would you ever want your website to be one of a million or look just like...

Shopping carts

Buyer psychology infographic: How to influence consumers Nov 4, 2016

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming...

Shaking hands

How your independent property can work with local businesses Oct 31, 2016

Looking for long-term solutions for driving reservations? You might be overlooking a crucial tactic with your marketing:...

Booking travel online

How independent properties successfully leverage OTAs Oct 27, 2016

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA...

Gift certificate envelope

Benefits of gift certificates: Infographic Oct 24, 2016

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your...

Mobile search

Google: Separate mobile index initiative for mobile-first world Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for...

Booking.com Open/Closing Inventory Oct 19, 2016

It’s time to stop giving away inventory to Booking.com that you can book directly!...

Price balancing value

Why you have to stop using rate sheets immediately Oct 10, 2016

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets?...