Traffic to your website doesn’t matter unless they are the right visitors. This is the key first step to any good online marketing strategy. Because this step seems relatively obvious to any business owner it is often the step that is easily forgotten. So, take some time and implement these six steps on how to attract the right visitors to your website.
1. Optimize your website for those searching you
Going back to the basics of “the customer always comes first”, those businesses who think customer-first will ultimately come out on top and this approach should apply even with your SEO strategy. While the term SEO or “search engine optimization” implies you should be optimizing for the search engines, great websites are optimized for those searching via the search engines. So, when creating or updating your website consider first those who are searching for you. Be sure your website is answering their questions and needs. Create a website that is optimized for searchers and search engines will follow.
2. Use the right keywords
You know you need to identify keywords for different pages on your website but choosing the right keywords is crucial in attracting the right visitors. Keywords are what connects your customers to your business and should be focused on the problems your customers face. You need to know what customers you are trying to attract with your keywords, then you can provide the best content for their searches.
3. So you have a blog…but does it answer the right questions?
We all know a blog is one way to create a content rich website, offer an outlet to showcase your business expertise and act as a powerful tool to attract new visitors to your website. It should also answer questions your customers might have. What are your customers most frequently asked questions? What problems do they face? If your blog posts answer these questions you will not only help keep your website and business top-of-mind, but you will also help in building trust with your customers.
4. Blog frequently
Consistency is key when talking about your blogging strategy. Blogging on a regular basis can lead to more visitors, leads, and eventually customers. Posting a blog regularly gives search engines a reason to crawl your website on a consistent basis, ultimately giving you additional opportunities for search engines to find your pages and serving those pages up in relevant search results.
5. Be social
Social media platforms such as Facebook and Instagram are not only beneficial to be on, but they are also excellent resources for finding those keywords that are most important to your business. Track different social media networks and listen to what problems your customers face. This will drive your business towards opportunities to get involved. Answer the question in a blog or another page on your website and share that solution via social media to your customers. They will thank you for it by visiting and eventually converting on your website.
6. Tell your story
We’ve said it before and we’ll say it again, your website is one of the best tools to help tell your local story. There is a lot that makes your property and location unique. Take the time to showcase your property’s character and why your location is perfect for someone’s next visit. Promote local attractions, partner with local festivals and events, and illustrate your local destination with vibrant images and video.
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Follow these simple steps and start gaining the right visitors to your website today! Once you have those visitors it is only a matter of time before you will be able to convert them to leads and ultimately add them as customers.
Not sure where to start? Reach out to inquire about RezStream marketing services and let us help you attract the right visitors to your website.