Competition in the hospitality space is fierce, thus you need to be thinking about ways to stand out from the crowd. Plus, with younger travelers seeking out personalized and unique experiences, one way to get noticed is by offering unique lodging promotions. Entice your guests with these unique and effective lodging promotions.
Introduce yourself
To show potential guests what you are all about, consider inviting them to experience your property first without any risk to them. For example, if you have an on-site restaurant, offer a monthly or quarterly free tasting, or if you have a meeting or event space invite local businesses to use your space for the first time for free. Give a chance to showcase your property and create a guest who is ready to become a loyal customer.
Re-invent the loyalty program
While the concept of loyalty programs isn’t new, how you package them can be. Loyalty programs are not just about earning points, try to be creative with your offerings. Think of how you can offer a unique reward for your guests such as exclusive access to your executive lounge, free drink tickets to your on-site restaurant, or a discounted rate for future stays. The possibilities are endless, but the key is knowing what your guests want and offering it to them in exchange for their loyalty.
Promote your expertise
Think…what is your property an expert on or passionate about? Do you make the best coffee in town? Do you have an extensive wine list you love to talk about? Are you passionate about the recreational opportunities available in your area? By understanding what you are an expert on, you can build promotions based on this topic. Ignite interest with blog posts, articles, and events so that when your guest is searching this topic you are visible and top of mind.
The early bird catches the worm
Offer incentives for guests to book early with you. Create a promotion that offers a value they can’t pass up such as a discounted rate, complimentary breakfast, free bottle of wine, discounts on local restaurants, etc.
Work with your suppliers
Reach out to your suppliers to see if they might be able to offer some sort of discount or package that you could pass along to your guests. Think of what your guests would value. For example, if you serve a special local tea or coffee at breakfast, work with the company to see if you could collaborate with them on creating a POS (point-of-sale) package or discounted price for direct purchases. You’ll never know until you ask!
Offer attractive lodging packages
With the rise in expectations of more personalization and unique experiences, offering attractive lodging packages can be an excellent way to grab your guests’ attention. Think of ways to create itinerary packages, exclusive packages, seasonal packages etc. Again, the key here is knowing who your guest is and understanding what kind of experience they are seeking during their vacation.
To learn more about how rezStream can help implement these promotions and packages, reach out to marketing@rezstream.com for more information.
