Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more than 23.6 billion pages per month on WordPress alone and uploading their own content at a rate of 95 million photos and videos to Instagram and other social media channels. In short, people crave new content and are actively looking for it.
Blogging can be a great tactic with your online marketing to bring in new visitors to your site and, hopefully, converting them into guests. Your blog should focus on a few major goals: A high ranking in the search engines for greater visibility, attracting the right audience, and inspiring action like making a reservation or signing up for your emails.
According to HubSpot, about one in 10 blogs posts are considered compounding posts – meaning that the post will fare well in organic search results and driving more traffic over time. One hurdle of blogging for many innkeepers is creating the content and coming up with topics to talk about.
We bet you have more things to share than you think you do, but if you’re having a little trouble generating topics and ideas, here are a few to get you started!
Everyone likes a look good list as it’s easy to scan and readers can quickly determine if the content is of interest to them. Most of today’s content is written in a list format with smaller paragraphs or broken out with bullet points. You’ll see ideas of lists in our examples below but that doesn’t mean you only have to have bullet point list blogs!
Try theming your blogs around the seasons or upcoming holidays to provide timely ideas for your guests.
- 14 romantic things to do in Denver this Valentine’s Day
- 10 fun things to do over spring break in Colorado
- Picture-perfect scenic drives to view the 2017 fall foliage
- 10 affordable summer activities in Denver
Hyperlocal insider information
A massive shift has taken place the last few years with content by making it more localized and specific to the searcher. Take advantage of this shift by sharing information only a local would know! This could range from highlighting the best restaurants in town to providing tips on attending an upcoming event.
- Where to watch Fourth of July fireworks near Denver
- Dine like a local at these 10 delicious Denver restaurants
- 10 things to know about Denver’s Oktoberfest
HubSpot noted that about 75% of their blog views and 90% of leads come through old posts, which shows how valuable evergreen content is. Evergreen content is more generic content that can work any time of year.
- A quick history of Denver
- Beaufort Inn recipes: Recreate our decadent chocolate cake at home
- Dog-friendly bars in Denver
Use your blog to highlight recent accolades or news about your property. If you’re undergoing renovations in the winter, tease the upgrades to your potential guests and share behind the scenes photos of the work being done. You can also share newsworthy information about your city or other companies in your area.
- 2017 renovations underway at the Beaufort Inn
- 5 Denver restaurants near the Beaufort Inn receive awards on OpenTable
You’ve talked with many of your guests over the years and we bet you’ve gotten the same question more than a handful of times. So why not use those questions and do a little FAQ blog about your property or the area?
If you’ve already talked about all the events and local information, another option is to use similar topics. You know your guests are probably interested in travel so you could expand your blog beyond your property and region to highlight other travel topics.
- 10 ways to save money for your next vacation
- Top vacation destinations of 2017
- Packing tips for your next getaway