There are many ways in which you as a property owner/manager looks to generate more revenue and grow your business. Of course, there are marketing efforts plus budget and pricing adjustments that can be made, but weddings can play an important role in accomplishing your revenue goals. Whether you already host weddings at your property or are looking to get into this segment of the industry, boost your business with our guide to showcasing your property as a wedding venue.
Good photography is key when it comes to selling your property as a wedding venue. You need to be able to show couples your property is the perfect place to get married. While we have mentioned the value of taking your own images now is the time to hire professional photographers. Plan a staged wedding shoot to capture the beautiful scenery, unique details, and charm of your property. Make them fall in love all over again by revealing the intimacy and romance of your place. With stunning imagery, it will be easier for couples to visualize themselves having their wedding with you.
Almost going hand in hand with providing killer images, is showing off what makes your property unique. With the younger generation now seeking a more personalized and unique travel experience, they are looking for this as well on their wedding day. Shifting away from cookie cutter weddings and now focusing on more intimate and one-of-a-kind weddings, highlighting your uniqueness is vital.
This creates the perfect opportunity for you to show off what makes your property special and unlike any other in the area. Think about if your property has unique historic features, one of the best views in town, or a beautiful outdoor space, all of which can be the perfect selling feature for your property’s wedding venue.
Customizable wedding packages
There’s no doubt that offering packages as part of your overall revenue-driving strategy is important but offering customizable wedding packages is crucial for creating an attractive wedding venue for couples.
For example, most couples will look for a place to stay after the big day. Highlight your premium suites and or rooms with romantic add-ons such as a bottle of champagne or wine, chocolates, or commemorative wine glasses.
Consider providing tiered price options (generally three is a good amount), each offering different details and features with customizable options for different budgets.
Showcase your amenities
Highlight your unique property amenities like complimentary breakfasts, spa facilities, and outdoor space. All can be huge sellers. Even smaller in-room amenities such as an in-suite fridge, hair dryers, iron boards, launder services, are all little details that every bride and groom can appreciate.
Related: How to Leverage your Amenities
Create a wedding landing page
Beyond showcasing the details of your venue, amenities, and the property itself, having one place to house this information is just as important. One of the best ways to showcase your venue online is by creating a dedicated wedding landing page. A little blurb on your website doesn’t give the impression that you are “in the wedding business.” Rather, a dedicated and prominently displayed location on your website will provide ample opportunity for you to showcase everything your venue, staff, and property have to offer for hosting weddings. Properties that are serious about weddings will include this offering in their main navigation menu on their website home page.
Highlighting this niche of your business enables you to capture and obtain that specific audience you seek. The landing page will also improve SEO and paid advertising efforts, ultimately driving more quality traffic to your site.
Beyond building out a landing page, there are several ways in which to successfully market your property as a wedding venue. Email campaigns, social media and blog platforms, plus additional website features like a pop-up. To learn more about how you can implement these marketing strategies and more, reach out to our marketing team at firstname.lastname@example.org