Whether we like it or not, the OTAs have become a fixture as a necessary channel to sell room inventory on. For small properties who don’t have the luxury of having 80% occupancy year-round mostly through repeat guests, you need to branch out and take advantage of channels that drive an enormous amount of traffic each day. Insert Booking.com. With more than 950,000 room nights reserved each day, why shouldn’t YOU be taking advantage of this? Simply put… You should be.
Now let’s fast forward. You have an agreement with Booking.com but now you need to understand how this direct connection can streamline your operations, right? Without the connection you and/or your staff are having to manually update your inventory. If you get an online booking from your website, you need to log into Booking.com to update your availability. Alternatively, if you get a reservation from Booking.com you have to log into your Cloud PMS to update your availability. NO ONE WANTS DOUBLE BOOKINGS, it’s a nightmare having to deal with someone that hands you a printed confirmation of their reservation in a room that you already checked a guest into. This direct connection to Booking.com will eliminate the manual data entry you’re currently doing as well as eliminate the human error that comes along with it.
In regards to pricing, if you used our InnLink connection with RezPro you are used to paying $17.50 commission per reservation on top of what the OTAs charge you. Yikes! With a direct connection, we eliminate the middleman and their mandatory markup. As a result, we are charging an additional $3 per room per month. In comparison to the competition who charges a percentage or flat fee per booking we identified this to be a very affordable and worthwhile cost. We certainly hope you agree and we’re also keeping this price the same when we build all future direct connections like Expedia, TripConnect, and BedandBreakfast.com to help keep your costs down.
Please give us a call at 303-872-0220 x2 or email us at firstname.lastname@example.org to get started.