Creating Destination Content | A How-to Guide
Today’s travelers are savvier than ever and are looking for properties to be their “home away from home”. The need to create a unique and special travel experience is increasing. By creating destination content, you will be able to entice guests in a different way and give them another reason to stay at your property.
Take your tourism marketing strategy to the next level and beat the competition by following these simple steps:
Create more destination content on your website
Use blogs and activities pages on your website to highlight destination content that might be useful to guests. Guests want to know the inside scoop on the area and what better way than to find it through your website. This not only makes you a trusted destination resource but will also help drive traffic to your site.
Create a downloadable PDF, highlighting your local destination
Create a destination guidebook as a downloadable PDF for guests. Provide local recommendations on where to eat, things to see, music venues, and anything else you think will be helpful to your guests. Add pictures and descriptions to the guidebook that give them a full picture of the area. And as a bonus, use the guidebook as a lead-generation tactic. Make potential customers provide an email address to download the PDF.
Provide helpful tips to get the most from your amenities
You have great amenities. So, why not showcase how guests can get the most out of your amenities. Make them feel at home by providing a how-to-guide on using the Wi-Fi, appliances, heating/cooling, etc. Make their stay as seamless as possible by providing helpful tips on using your amenities.
Use user-generated content
User-generated content is your best friend in terms of self-promoting your property. Not only does it not take a lot of time to reproduce but it also shows what people are saying about your property. Also, let past guests be your resource guide. Travelers love to hear what others did during their stay, where they went, and any tips they can give to the next guest.
Create a Facebook Forum
Facebook is not only a platform for posting promotions about your property it is also an excellent place to connect with your guests in a direct way. It can also be useful by providing a discussion forum for common questions about the area. Promote and invite your followers and guests to the forum. Encourage questions and discussions about things to do in the area, where to go, and where to eat. Read here for further information on how to set up a forum on Facebook.
Download our FREE Definitive Guide to Social Media Marketing to learn more about how you can use social media to better your business.
Create a destination video
Video has become the number one type of content to grab the attention of potential customers. Supplement your travel guides, blogs, and other destination pieces with a video that highlights your property and the location. Bring to life things to do in the area, fun facts, and off-the-beaten-path spots. This video can be shared on your website and social media platforms like Facebook.
Bring attention to what is new in the area
Keep visitors and guests in the know about what is happening around you. Highlight special events, new restaurants, local exhibits, etc., to help showcase the difference between you and the competition.
Highlight what makes your property unique
Sure, you may not be the only stop in town. Showing what separates you from the crowd can be a very powerful marketing tool. Highlight unique features such as views (you can only get from your property), concierge services, and location. Use your website and social media to highlight these special features and amenities. So, don’t be afraid to show off and grab someone’s attention!
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