With so many things to keep track of as a property owner/manager, there might be a few details that are overlooked that could ultimately end up hurting your online business. Don’t make these six hotel marketing mistakes and make sure you are marketing your property the right way.
1. Your mobile site is no longer mobile friendly
If your website is not mobile friendly you are already behind your competition and losing out to those who do have a mobile-friendly website. You may think that because your website was mobile friendly at one time it will always be so. Even with changes and updates, that is not the case. The best way to ensure your website is mobile friendly is to make sure it is a responsive website.
Need a responsive website but don’t know where to begin? Check out RezStream’s custom or Turnkey Content Management System (TCMS) websites. Both incorporate responsive designs, so you always know that your website is mobile friendly.
2. Old photos still on your website
Nothing draws people into a destination more than photos and video. When people are looking to book a vacation, they want to see where they are going and imagine themselves there. If you have outdated photos you might not be representing your property at its best. This is particularly important if your property has recently undergone renovations. Your photos must showcase those improvements! So, take a moment and do a photo audit of your website and other outlets like OTAs, Google, Trip Advisor etc. to make sure all sites are using your latest and greatest images. Not sure if you could benefit from enhanced imagery? We work with properties around the country of all types, so reach out to us for some comparisons and an objective input.
3. Has your website slowed down?
More and more it has become increasingly important to ensure your website loads quickly. This is now one of the key ranking factors with Google and something that should be monitored continuously, especially as you add more photos and video to your website. Here at RezStream, this is just one of the many things the digital marketing team does to monitor your site’s health and overall ranking with Google. Take the guesswork out of, “is my site too slow?”
4. Did you set it and forget it?
Cost-per-click (CPC) paid advertising campaigns in your marketing strategy cannot be set and left alone. These campaigns require constant management to ensure you are spending your dollars in the most effective way. CPC campaigns have a way of using your entire marketing budget when you could be spending your dollars in other ways to drive more bookings. So, don’t just set it and forget it, optimize yourself or hire someone who can effectively manage these campaigns. RezStream marketing team has ample experience with creating and managing effective CPC campaigns for independent properties.
5. Broken email funnels
Having a rich email database is key to any marketing strategy for a hotel, so ensuring that your email collection system is not broken is crucial. There could be a myriad of reasons your email collection system is not operating at full capacity, so the best way to discover any problems is to test and keep testing. Go through every form on your site where a visitor might provide their email address and test to see if that action is performing how it should.
6. Not considering outside marketing services
Businesses succeed because they hire experts to do what they themselves may not have time for or little knowledge of. RezStream’s digital marketing services can help you avoid these five hotel marketing mistakes and drive direct bookings through proven marketing tactics. If you are interested or want to learn more email us at firstname.lastname@example.org.