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Searching for travel on an OTA

5 tips to optimize your OTA distribution Nov 17, 2017

Many of today’s travelers prefer to use OTAs as they begin making travel plans, whether they want to compare pricing or read reviews, the OTAs have a pretty big hold on the market. That doesn’t mean that you just have to sit back and watch those commissions hit your credit card! By understanding those travelers and how to optimize your OTA distribution, you can drive direct bookings and strengthen relationships with...

Webinar recap image

Webinar recap: Updating your website? What to be mindful of before starting Oct 31, 2017

Thinking of upgrading your website or buying a whole new one? Before you meet with any website developers, check out the highlights from our recent webinar, “Updating your website? What to be mindful of before starting,” to make sure you go into that purchase knowledgeable about what you want and what you need to be successful. Watch the webinar below, or jump down to the highlights and key takeaways for a high level...

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the weather is dropping that doesn’t mean that reservations have to follow suit! In this webinar, we shared strategies to keep bookings up and tips for going into your next season strong. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the...

Marketing strategy brainstorm

Marketing showdown: Your independent property vs. the OTAs Sep 25, 2017

Partnering with the OTAs can be a smart move for your independent property if you’re looking to reach new travelers, fill midweek bookings, or get some last-minute bookings instead of having empty rooms. While using OTAs can be good, it can also be costly in some cases and that’s why it’s important to have a book direct strategy in place! With a book direct strategy in place, you’re still relying on the OTAs for what...

Price check

Why you need a rate checker on your website Jul 21, 2017

It’s no secret as you know it and the OTAs know it: Guests are shopping around and looking at multiple websites, about 40, before making a booking. Why? Because they want to find the best rate, see photos, and read reviews before making their purchase decision. In an ideal world, they would just make a booking directly through your site as you follow rate parity rules and have the same rate across all sites, but not...

Webinar recap: Stop paying commissions and drive direct bookings Jun 5, 2017

We all want direct bookings to cut down on guest acquisition costs yet many of today’s travelers rely on OTAs to find accommodations. It can be the quintessential “you’re damned if you do, damned if you don’t” argument as OTAs are a major player in the hospitality industry. In our recent webinar, we covered why OTAs are valuable as well as some tactics to drive direct bookings. Watch the webinar below, or jump down to...

Man checking into a hotel

Turning your OTA guests into loyal customers in 7 easy steps May 15, 2017

Listing your inventory on the OTAs is both a blessing and a curse as it’s a great way to reach new travelers but it’s also an expensive way to reach new travelers. Other hoteliers and innkeepers launched campaigns aimed at the OTA bookers to encourage direct reservations and keep commission costs down. If you’ve faced the same challenge lately and want some ideas for turning your OTA guests into loyal customers, check...

Hotel booking

Leveraging your channel manager to maximize revenue Dec 7, 2016

Just like your property is unique you know your guests are unique and that extends to the way they book a reservation at your property. You know your guests are using OTAs or talking to travel agents to make booking their vacation as easy as possible and so you know that you have to have a presence on these channels to get those bookings. With advancements in reservation software, you no longer have to manage those...

Business spreadsheet

Be smarter about your rates with Booking.com’s RateIntelligence Sep 16, 2016

As we start to make our way into the low season, it’s often the time we start looking at our rates, supplies, and renovations we want to make. As we evaluate rates, many innkeepers will start using yield or revenue management to make sure they’re maximizing their rates appropriately. But, if you prefer a more comprehensive view of rates and what your competitors are doing, you may be interested in Booking.com’s...

TripAdvisor TripConnect Jul 26, 2016

For those of you that used this connection in RezPro, it’s back!  For those of you looking to increase your exposure and drive more bookings directly to your Cloud Booking Engine from TripAdvisor, keep reading.  

Computer mouse with coin

TripAdvisor TripConnect or Instant Booking: What’s the difference? Dec 2, 2015

You know you have to manage your reputation and respond to online reviews on TripAdvisor but did you know you can also manage a Cost Per Click (CPC) bidding tool on the site to encourage reservations? TripConnect is a TripAdvisor program, through its business listing feature, that allows you to direct guests to your online booking engine to make a reservation with you, while you pay TripAdvisor for the click to your...

Online reservation

Is GDS right for you? Aug 25, 2015

In the hospitality industry we focus a lot on rates and distribution channels. Are you offering the right rates? Do you have different rates for different types of guests or rooms? Are you using multiple channels to advertise your rates? It’s a lot to think about and balance appropriately for your property and it’s also a lot of work to update rates and availability on multiple sites. Why not simplify things by adding...

Ready to travel

Video: What is the GDS? Mar 10, 2015

Many of our clients understand the need to have their inventory on a variety of distribution channels to capture those online travelers that use OTAs or travel agents but don't have the time to manage all the different sites available. Our solution is the Global Distribution System (GDS). We put together a quick two and a half minute video explaining why the GDS is beneficial to the hospitality industry and how to get...

InnLink: GDS Rate Update Reminder Dec 4, 2014

InnLink provides us with some important information that we would like to share with you. 2015 is right around the corner, and now is the time to load your rates related to your InnLink GDS account in RESmatrix. The rate management area of RESmatrix allows properties to manage rates for its room types across its main channels of electronic distribution. There are two types of rate management, Seasonal rates and Tier...

Benefits of a Content Management System Website Sep 13, 2010

Benefits of a Content Management System Website
by Bill Mitchell, Chief Operating Officer, RezStream It used to be standard practice for designers to create “static websites” by using WYSIWYG (what you see is what you get) programs, such as Microsoft’s Front Page and Adobe Dreamweaver.  While these applications have their advantages, they add tons of unnecessary HTML code to the website, which makes it more difficult...

Google to Possibly Acquire an ITA Apr 21, 2010

Breaking News: ITA is the name for what most people call GDS, the abbreviation for Global Distribution Services. ITA's are resources like Orbitz and Expedia.com that aid travelers in searching, reserving, and purchasing travel products. Google is in private negotiations to acquire ITA Software Inc., which would enable Google to showcase available flight information, hotels and more travel services in their search...

Select Registry and SynXis Criticism Unfounded? Jan 20, 2010

There has been recent criticism of the Select Registry/SynXis partnership, an alliance that will enable Select Registry to offer online reservations on their website and SynXis to provide optional Global Distribution System (GDS) reservation services to Select Registry members.  RezStream believes that some of this criticism is misleading and biased. The agreement between Select Registry and SynXis does not require...

How to Avoid Cancelled GDS Booking Fees Dec 9, 2009

One of the most frequent inquiries at the RezStream billing department is disputes over GDS cancellations.  What properties need to understand is if a guest wishes to cancel, they must do so by way of the original site of the booking or your property will still incur the GDS $15.50 per booking fee.  If the guest calls your property directly to process a cancellation instead of cancelling through the original portal of...