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PPC on a tablet

Infographic: Google AdWords 101 Jun 23, 2017

Have you been interested in driving new traffic to your website but have tapped out all of your other marketing channels?...

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically...

Website ranking

How does Google measure the authority of... Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately...

Analytics on a tablet

6 marketing tools that provide more insight... Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and...

search on a mobile device

Recap from Google Marketing Next 2017 May 23, 2017

Today, Google hosted its annual Google Marketing Next to announce major enhancements to its marketing suite of products....

Digital marketing

A first quarter review of the 2017 lodging... May 22, 2017

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and...

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook...

Analytics snapshot

5 reports you should be automating in Google... Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing...

Website design

Why large brands should invest in vanity... Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but...

Woman checking analytics

What is Google Analytics and 7 reasons you... Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about...

Person using a laptop

Top 8 reasons you need Internet marketing in... Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be...

Infographic: Internet marketing terms... Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's...

Marketing strategy

Executing digital marketing tactics to drive... Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the...

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies...

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your...

mobile-friendly search

Google penalizing mobile sites with... Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure...

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users...

Mobile search

Google: Separate mobile index initiative for... Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for...

Google Possum update graphic

Google’s local algorithm ‘Possum’ not... Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand...

Pay Per Click graphic

What you need to know about Google AdWords... Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how...

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in...

Time to update page titles and descriptions... Jul 6, 2016

In May, Google announced some updates and changes coming to its business products and now it seems to be testing updates...

Mobile advertising

Google shows AdWords updates for our... May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines...

Google Destinations: Personalized mobile... May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time...

3 Important Google Local Updates You Need To... May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC... Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates,...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like...

Book Now

Why you should be excited about AdWords... Nov 24, 2015

Have you ever wanted to be able to create ads that target guests that you have an email address for? Well, Google has...

Business analytics

RezStream Cloud offers revenue tracking with... Nov 20, 2015

Are you spending money on marketing efforts?  Have you ever wondered which perform the best and which don’t have a...

Artificial Intelligence

Google using Artificial Intelligence –... Nov 9, 2015

The phrase, “Just Google it!” is heard everywhere and you may have said it yourself. We rely on the search engine giant...

Google moves toward mobile-friendly local... Aug 24, 2015

Google’s been in the news recently with its Google+ and YouTube breakup, its focus on security and mobile-friendliness but...

Do’s and don’ts of Google AdWords... Aug 5, 2015

Remarketing is one of the hot topics in the hospitality industry and can be a successful add-on for your Pay Per Click...

Google tombstone

What you need to know about the Google+ and... Jul 30, 2015

On Monday, Google announced big news regarding Google+ accounts: They are splitting up from YouTube.While the idea that...

Online security

Google focuses on security element in... Jul 13, 2015

Back in April, it was major news that Google shared that having a mobile-friendly website would be a ranking factor in...

Responsive Website Design

Website Judgment Day: Mobilegeddon to arrive... Mar 13, 2015

Webmasters are preparing for “Mobilegeddon” as Google updates its search algorithm and sets a deadline of April 21 to have...

Google My Business photo upgrades

What You Need To Know About Google+’s New... Feb 27, 2015

Google’s giving business owners a say in how their brand is represented in search and map results. Through an upgrade to...

Responsive Website Design becomes increasingly important to search

Google cracks down on non-mobile friendly... Feb 24, 2015

In the past few months, we’ve held webinar sessions and written blogs on the importance of Responsive Website Design (RWD)...

Search Engine Optimization

Google Algorithm Cheat Sheet and Infographic Jan 5, 2015

For 2015, many of our clients are focusing on search engine optimization (SEO) and website ranking. Here at RezStream, a...

Google Now

Predictive Search through Google Now Nov 3, 2014

Chances are you’ve already experienced the invention that is predictive text, where your phone takes a guess at what...

Google Business View (Credit: Google)

Updates to local search and tips to improve... Sep 8, 2014

The Search Engine Optimization (SEO) thought leaders are talking about one of the more recent Google local algorithm...

Image Credit: TechnologyReview.com

MozCon: Six digital trends we’re still... Jul 22, 2014

Last week we attended MozCon to learn from industry leaders and our own peers what's hot and not in online marketing. Even...

Google My Business Jun 24, 2014

Google is often seen as the all-knowing deity of the online world and plays a huge role in how marketers execute online...

Google Analytics (Not Provided) Update Nov 20, 2013

As part of an effort to beef up search security, in late 2011 Google announced they would no longer provide search query...

Recent Changes to Google Analytics Keyword... Dec 11, 2012

A recent update to Google Analytics keyword reports is making SEO professionals get a little more creative when it comes...

Google+ Profile Images Required to Write... Nov 13, 2012

An interesting change to Google+ Local review process brings more innovation to the surface as Google zeros in on social...

Top 4 Review Sites for Social Travelers:... Oct 29, 2012

One of the most recent review sites for social travelers bridges the gap between search and social, offering free...

Google+ Adds Photo Reminder to Increase... Oct 24, 2012

At RezStream, we are big fans of Google and love to see their methods of helping businesses be successful. The most...

Google+ Business Listing Nov 8, 2011

Google+ now offers business pages. If you do not have one--you need to get one. RezStream can help!Call us at...

Going Mobile with Google Mobile PPC Oct 25, 2011

The arrival of the Internet fundamentally altered the way society viewed commerce. Over the past 15 years, we have...

The New Google+ and +1 Button and How They... Aug 31, 2011

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few...

Google Strikes Back Jul 26, 2011

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, ColoradoIt is...

Google Analytics Provides Important... May 20, 2011

Important Reports in Google AnalyticsGoogle Analytics provides useful data that can help you analyze your perfomance...

Google Analytics Revenue Tracking May 19, 2011

Revenue Tracking to the Keyword LevelImagine if you turned in your homework for the thirteen plus years you went to...

Google Ends Google Tag in April 2011 Apr 25, 2011

Those of you who have reaped the benefits of an outstanding Google Places listing, along with activating the Google Tag,...

Eagerly Awaiting the Launch of Google Me Sep 27, 2010

Google is king of most things related to Internet-based services and products, but of social networking, not so much....

Google Social Networking Sites Jul 6, 2010

Google understands the power of great social networking sites like FaceBook and MySpace. In the past, Google has attempted...

10 Practical Ways to Boost Online... Mar 31, 2010

In a blog we posted on February 10, 2010, RezStream provided five practical ways to boost online reservations, with the...

10 Practical Ways To Boost Online... Feb 10, 2010

There are many simple strategies you can use to increase your online revenue.  RezStream helps by sharing ten easy and...

Google Video in Paid Search Sep 17, 2009

According to Reuters, Google will eventually enable companies to add video to their paid search results. Nick Fox of...