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Google Price Insights and What it Means for Property Owners Aug 20, 2018

Google has recently started testing a new search engine result page feature called Google Price Insights. Google will soon be able to tell users if the hotel they are about to book is the best deal or not with Google Price Insights. Price Insights will show searchers other similar properties in the area that are less expensive than the one they are searching. We all know that branded keyword terms lack true...

image of person holding smartphone searching for hotels, restaurants, transportation etc.

Google Hotel Ads Makes a Move Aug 13, 2018

We at RezStream know that as a property owner your number one goal is to fill your rooms, and Google does too. With the introduction of Google Hotel Ads in 2010, you can show hotel information in a more useful way via sponsored listings in Google Maps and Google Search results. Google has recently recognized the success property owners have had with Hotel Ads but wants to address the feedback of those having a hard...

image of person searching google from mobile phone

Biggest Takeaways from Google Marketing Live Keynote Aug 13, 2018

Google has done it again. The advertising gurus’ Marketing Live Keynote yielded several new features marketers should expect to see soon if they haven’t already. The keynote focused on changes across all Google advertising products addressing three main concepts: value, transparency, and trust. Taking a note from Google’s VP of Ads, Sridhar Ramaswamy, marketers are working in a world where the consumer is more...

How to create the ultimate guest experience May 21, 2018

You put in a lot of work to gain your customer, so now that you have them, how will you provide them the ultimate guest experience? What comes after the booking is the most important part of the customer’s journey. Guests are looking for an experience and want to know that everything from their travel time to their hotel is what they expected. How a person feels about their overall experience with your property can...

Be secure: The HTTP to HTTPS migration Apr 17, 2018

After years of talk, soon Google’s Chrome browser will identify non-HTTPS sites as “not secure” and penalize them in their ranking algorithms. Google has been encouraging webmasters to make the change from HTTP to HTTPS and it is finally happening. According to Search Engine Land: Over 68% of Chrome traffic on both Android and Windows is now protected Over 78% of Chrome traffic on both Chrome OS and Mac is now...

Google’s mobile-first indexing is here: Are you ready? Apr 12, 2018

Well, it’s finally here! Google has announced that after a year and a half they are rolling out their mobile-first indexing. With more than half of the world’s web traffic now coming from mobile phones, you must be thinking mobile-first, just like Google. What is mobile-first indexing? The term simply means that the mobile version of your site is the lead-in for what Google will include in their index. This means...

PPC graphic and charts on a laptop

How Google AdWords affects organic results Dec 29, 2017

Did you know that your Google AdWords account can affect your site’s organic results? Now, before you start creating a bunch of ads to boost your site’s organic performance, let’s actually look at the data and how it truly affects (or doesn’t) the results. It’s important to note that by buying ads, it will not directly affect your organic ranking!  It’s not like you can place five ads and see a boost in your organic...

2018 SEO tactics

Is your SEO ready for the new year? Dec 27, 2017

It’s that time of year that we decide what we want to improve or work on in 2018 and an area you should be focusing on in 2018 is your business’ website and its Search Engine Optimization (SEO). As 2018 approaches, a good way to start is with a SWOT analysis where you identify your Strengths, Weaknesses, Opportunities, and Threats in a grid: Your strengths and weaknesses are generally internal items and things you...

SEO and first result ranking

Ranking on page one in 2018 Dec 20, 2017

We’re all excited for the new opportunities 2018 is going to bring but when it comes to SEO and your website are there any major changes you’ll need to be prepared for in 2018? The fundamental elements of SEO will stay the same in that you’ll need to put in consistent effort into your website and SEO tactics to ensure your site is being crawled and indexed on a regular basis for the right keyword terms. Some basics...

Human and bot searching graphic

What is Googlebot? Dec 18, 2017

Unfortunately Googlebot isn't a cute Pixar-style robot that goes out and reads your website, but it (and other search engine crawlers) can have an impact on your organic ranking. Learn how these bots or spiders see, crawl, and index your site so you can make sure your site isn't just user-friendly for humans but also for bots.

SEO analysis graphic

How to steal your competitors’ ranking, traffic, and guests Dec 13, 2017

A good business and marketing tactic is conducting a competitor analysis and seeing where they’re successful and how you can emulate those successes or even go above and beyond with your own strategies. Whether it’s copy on their website or their rates and packages, understanding what your competition brings to the table can help you identify improvements in your own business. In this blog, we’ll outline six ways you...

9 ways to ramp up your holiday marketing graphic

9 ways to ramp up your holiday marketing Nov 8, 2017

‘Tis the season to be fully booked! Get the most out of the holiday season with these holiday advertising and online marketing tips. Update your website If it snows your region and you’re still showing sunny summer photos, you’re going to lose out on potential reservations. Not only do your potential guests like seeing what the property looks like now, but the search engines like websites that are updated frequently....

Keywords research graphic

Infographic: Keywords for driving direct bookings Oct 23, 2017

With 65% of leisure travelers beginning their travel experience on Google, you've got a good opportunity to get them to your site and to make their travel plans direclty with you!

HTML code on a website

Why your next website needs structured data Oct 13, 2017

When it comes to SEO and your website, it sometimes seems like marketers and web developers are speaking another language; and in a sense they are. A lot of website development and optimization efforts are technical and require know-how and that’s especially true with structured data. Though it’s been around and supported since 2011at Schema.org, many sites are missing out on this optimization opportunity because they...

Webinar recap sticky note

Webinar recap: Low season strategies Sep 28, 2017

The fall is officially upon us and that means many of us are entering our shoulder and off-seasons. But just because the weather is dropping that doesn’t mean that reservations have to follow suit! In this webinar, we shared strategies to keep bookings up and tips for going into your next season strong. Watch the webinar below, or jump down to the highlights and key takeaways for a high level overview of the...

HTTPS secure

Google’s warning to all webmasters Sep 20, 2017

It’s no surprise that Google and anyone who uses the Internet prefers using a secure site versus an unsecured site, especially when it comes to making a purchase. But now, it seems Google will be marking sites as not secure if you only have an HTTP! A few years ago, it wasn’t uncommon to have an HTTP site and then an HTTPS for your online booking engine as it securely processed credit card information. These days...

Why is there a drop in my website’s ranking? Aug 28, 2017

You’ll most likely see tiny fluctuations in your site’s ranking over time and it’s nothing to worry about, but if you’re seeing huge drops in your ranking, one of the reasons below could be the culprit. Review some of the most common things that affect your ranking and how to fix them!

Hotel booking

The world of online travel: A statistics infographic Jul 28, 2017

With the search engines' algorithms constantly changing and travelers getting more savvy online, the world of online travel is quite complex. Get some statistics of how your website is being found, ranked, and current benchmarks for success in our infographic!

PPC on a tablet

Infographic: Google AdWords 101 Jun 23, 2017

Have you been interested in driving new traffic to your website but have tapped out all of your other marketing channels? Perhaps it's time to invest in Pay Per Click (PPC) advertising. This Google AdWords 101 infographic will walk you through the advertising platform and some insights on best practices!

Woman reading webpage on a mobile device

To AMP or not to AMP, that is the question Jun 19, 2017

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically improve the performance of the mobile web… and webpages with rich content to load instantaneously.” It does this through HTML code to build light-weight webpages for a better experience across all devices – but mostly mobile. AMP can be a great thing and a great way to ensure your content is...

Website ranking

How does Google measure the authority of your website? Jun 16, 2017

We wish we could tell you, “Do X, Y, and Z” and your website will have high authority on Google rankings but unfortunately it’s not that simple. Google uses ranking signals, think more A – Z, to determine authority on a page-by-page basis. Authority is important for your website’s content as it’s a major factor of how well your website and its pages rank in the search engines. Google, Bing, and Yahoo!, and whoever...

Analytics on a tablet

6 marketing tools that provide more insight and interaction with your guests Jun 12, 2017

There are tons, and we mean tons, of marketing tools out in the world to help you improve your Internet marketing and online presence, but when it comes to figuring out which ones are actually valuable it can easily become overwhelming. If you’re looking for tools that give insight to your guests’ behavior and encourages more interaction with your property, then you might want to add the six marketing tools listed...

search on a mobile device

Recap from Google Marketing Next 2017 May 23, 2017

Today, Google hosted its annual Google Marketing Next to announce major enhancements to its marketing suite of products. This year, Google focused on AMP, and new improvements to Google AdWords, Attribution, Optimize, and Surveys 360. Interesting stats from the keynote: 87% of people go to search first before any other channel 20% of searches are voice searches 70% of buyers searched online right before making a...

Digital marketing

A first quarter review of the 2017 lodging marketing trends May 22, 2017

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and we wanted to do a little check-in to see if the trend flopped or if we should ask them the winning lottery numbers.

Making a search engine-friendly website Apr 25, 2017

With organic search contributing to more than 50% of your website visits, it’s very important in today’s world that you have a search engine-friendly website. Of course your website should be designed with your human visitors in mind but to get them there you’ll need to focus on a few technical aspects of your website to get it to rank well in the search engines so they can even find it! Here are some important...

4 custom Google alerts you should be using

4 Custom Google alerts you should be using Feb 24, 2017

With Google Analytics, you can dive deep into data about your website and its visitors but sometimes you might overlook crucial changes to your data and miss out on opportunities to improve your site’s performance. Luckily, you can set up custom alerts so you’re instantly aware of fluctuations in performance! You can set these alerts for a daily, weekly, or monthly period. For example, if you set an organic traffic...

Analytics snapshot

5 reports you should be automating in Google Analytics Feb 21, 2017

Google Analytics offers tons of data points and insight into your website but sometimes you or someone else at your property doesn’t need all of that data and wants a high level overview of their important metrics. With automated reports, you can email these high level snapshots on a regular basis so everyone is in the loop on how certain metrics are performing. You can send these automatic emails to specific email...

Google Webmaster Tools header

The importance of Google Webmaster Tools Feb 17, 2017

In a recent blog, we talked about using Google Analytics to get more insight and data about how your website is performing and how visitors are navigating through it – but what if you want to analyze the technical aspects of your website? That’s where Google Webmaster Tools (GWT) comes into play! GWT offers insights and tools about your page errors, meta data, what keywords Google pairs with your site, and more. Being...

Website design

Why large brands should invest in vanity websites Feb 13, 2017

When you run an independent property it’s pretty easy to understand you need an individual website for your business but it can be a bit harder to know if that’s the right choice when your property is part of a larger brand. Does it make sense to have your own website for your specific location or does it hurt the brand as a whole on an SEO level? For example, is it better to be brand.com/individual-property or...

Woman checking analytics

What is Google Analytics and 7 reasons you need it Feb 7, 2017

We recently held a webinar on measuring your Internet marketing and website’s performance and asked participants about their use of Google Analytics. Many didn’t have the tool installed on their website and were missing out on valuable insights into how their website is performing. We decided to share some of the top reasons you need Google Analytics now and how to interpret some of the data. Google Analytics is a...

Person using a laptop

Top 8 reasons you need Internet marketing in 2017 Jan 30, 2017

You’re often evaluating your investments into your business and your property but an investment that can often be overlooked is your Internet marketing strategy and plan. When it’s not something you work with every day, it can be hard to see the benefits of Internet marketing tactics and especially since Internet marketing isn’t a quick fix – it’s a long-term maintenance for your brand. If you’re looking into online...

Infographic: Internet marketing terms everyone should know Jan 27, 2017

There are a lot of terms in different segments of your business, from ADR to RevPAR and everything in-between, and there's no shortage of terms when it comes to your Internet marketing. We outlined some of the most popular Internet marketing terms everyone should know so you can better understand your property's online marketing performance and stay on the same page with your digital marketing team when it comes to...

Marketing strategy

Executing digital marketing tactics to drive results Jan 26, 2017

There are quite a few pieces to the digital marketing puzzle that drive results and conversions, but we’ve outlined the top five tactics that you should focus on when it comes to your online marketing strategy.

link building

7 link building strategies for 2017 Jan 19, 2017

Looking for a more technical tactic for your SEO efforts in 2017? Try implementing these seven link building strategies into your SEO marketing plan to improve your website's ranking and authority.

4 easy ways to improve your organic listing

4 easy ways to improve your organic listing Jan 13, 2017

If you invest in digital marketing or work on your site’s SEO, you know a major goal of all that work is to improve your organic listing and ranking in the search engines. In fact, more than 50% of your website traffic should be organic traffic, meaning they found you through search and not clicking an ad or from your TripAdvisor listing. Right now is a great time for independent hoteliers to execute tactical work to...

mobile-friendly search

Google penalizing mobile sites with intrusive pop-ups Jan 4, 2017

Google is always focusing its updates and ranking factors around user experiences with the search engine and the websites it links the users to; so, it should come as no surprise that the user experience is at the core of its latest penalty. Starting January 10, mobile sites with intrusive pop-ups or interstitials will be penalized in their ranking. Why the penalty? According to Google, “pages that show intrusive...

Website sketch and design

5-point website launch checklist: Infographic Dec 2, 2016

Getting ready to redesign your website or getting close to the launch? Check out our five-point checklist to make sure your website is ready to go live and engage website visitors!

Booking travel on a mobile device

Drive reservations with mobile-only offers Nov 21, 2016

We’re sure your website developer was adamant about making your website responsive and user-friendly for your mobile users as trends the past few years have indicated a strong growth in mobile browsing. Google has shared that 50% of website traffic comes from smartphones and tablets, even sites like TripAdvisor see more than half of their users visiting through mobile devices, and Google also found that in the last...

Mobile search

Google: Separate mobile index initiative for mobile-first world Oct 21, 2016

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for mobile search results. According to Search Engine Watch, Google’s Webmaster Trends Analyst, Gary Illyes, said that the search engine will be releasing a separate mobile index for searchers on mobile devices. The current index keeps a list of websites it’s crawled and some basic information pulled...

Google Possum update graphic

Google’s local algorithm ‘Possum’ not playing around Sep 23, 2016

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty serious impact on local search in the 3-pack and Local Finder (what we know as Google Maps). Our friends over at Search Engine Land hypothesize that the update is meant to “diversify the local results and also prevent spam from ranking as well.” Which is good news! No one is happy when spam sites...

Recent Google changes you need to know about Aug 23, 2016

Google is constantly making updates to its products and testing new products and designs and we know between checking guests in and out and making breakfasts, it can be hard to keep up! So, we rounded up some of the recent changes Google’s implemented or testing so you can stay up to date with the search engine giant. Google My Business Google My Business has rolled out a few changes including enhanced insights and...

Reports

Benefits of Google’s Universal Analytics Aug 11, 2016

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand how your website is performing and converting but they’ve since upgraded to the Universal Analytics version which we’ve included in our RezStream Cloud. Google has made it clear that all accounts will be required to use the Universal version soon but there’s no reason to hesitate or worry about...

Pay Per Click graphic

What you need to know about Google AdWords Expanded Text Ads Aug 1, 2016

Google rolled out expanded text ads and more customizable ad formatting and bidding. Learn about these updates and how they can impact your ads' performance.

How often should I… Jul 20, 2016

Our expertise isn’t in how often you should change out your sheets and towels just as we suspect your expertise isn’t in how often you should update certain elements on your website, that’s where we come in. Many innkeepers want to know how often they should be updating website copy, refreshing their SEO, updating images, blogging, and so on. To help them and perhaps you out, we’ve compiled a list of the most common...

Time to update page titles and descriptions for Google Jul 6, 2016

In May, Google announced some updates and changes coming to its business products and now it seems to be testing updates to search results as well in the form of expanded meta data including titles and descriptions. Your title tag is essentially the title of your page or to show what that page of your website is about and your description allows you to showcase more details of the page to encourage visitors to click...

Mobile advertising

Google shows AdWords updates for our mobile-first world May 27, 2016

On Tuesday, May 24, Google held its live-streamed Performance Summit where it showed updates to some of its product lines including AdWords and Analytics. If you didn’t have time to catch the stream, don’t worry, we’ve got your recap right here! The theme of the summit was mobile-first and the idea that we need to design everything (ads, websites, etc.) for our mobile consumers. Google shared that 30% of mobile...

Google Destinations: Personalized mobile travel planner May 17, 2016

With the variety of review websites, apps, and travel agents, today’s traveler has a lot of resources when it comes time to plan that next vacation and it seems Google wants in on the action. Google rolled out a new mobile search tool to help travelers plan vacations where they’re already doing the majority of the work. According to Google data, “we saw a whopping 50 percent increase in travel-related questions on...

3 Important Google Local Updates You Need To Know May 4, 2016

We know you’re Googling your property from time to time to see how it’s performing on the search engine giant and if in the past few weeks you’ve been noticing that you’re slipping from Google’s Local 3-Pack, you’re not alone. Google, whether you like it or not, likes to make a lot of changes or tweaks to its results pages and some recent changes have really affected the hospitality industry. Google’s already...

Responsive design on mobile device

Google updates mobile-friendly algorithm Mar 23, 2016

We recently wrote a blog on impacts to your mobile presence post-Mobilegeddon and now it seems Google is ready to release an update to the mobile-friendly algorithm! The original mobile-friendliness factor rolled out on April 21, 2015 and affected websites’ rankings if it didn’t have a mobile site or a responsive design, or if that particular page wasn’t included in a separate mobile site. Sites were affected, 50% of...

Google listings on a mobile device

4 impacts to Google dropping right-side PPC ads Feb 25, 2016

It’s nearly impossible to keep up with all the changes Google makes and refines with its algorithms and product updates, but one that’s holding the attention of all marketers across various industries is Google’s removal of text ads from the right-side of the search engine results page (SERP). Google made a minor change to the layout of the results by copying the mobile layout. The mobile layout keeps all the content...

Reservations

Top digital trends in marketing Feb 8, 2016

The digital landscape is one that changes frequently and seemingly overnight. Luckily, you’ve got people like us that like keeping track of these changes and digital marketing trends and tell you what you’ve got to do now to keep your website performing well against the competition. Content marketing: Content marketing has been a major strategy for marketers these past few years and it can even be broken down into...

Book Now

Why you should be excited about AdWords Customer Match Nov 24, 2015

Have you ever wanted to be able to create ads that target guests that you have an email address for? Well, Google has announced the release of customer match targeting for AdWords so you can create better tailored ads for guests that have already stayed with you. What does this mean for advertisers? It means that you can reach guests you already have a relationship with when they’re using a Google product, such as...

Business analytics

RezStream Cloud offers revenue tracking with Google Analytics Nov 20, 2015

Are you spending money on marketing efforts?  Have you ever wondered which perform the best and which don’t have a positive ROI?  With revenue tracking from your online booking engine directly to your Google Analytics account, you can now see where your time and money is being best utilized.   Track revenue from sources such as organic, direct, referral, PPC, email, social and more!  Stop ASSuming which efforts are...

Artificial Intelligence

Google using Artificial Intelligence – More fact than fiction Nov 9, 2015

The phrase, “Just Google it!” is heard everywhere and you may have said it yourself. We rely on the search engine giant for help with a lot of different search queries, whether we’re looking for a hotel for our upcoming vacation or trying to find the perfect restaurant for a special occasion. But now, it seems the search engine itself is relying on something else: Artificial intelligence (AI). Our friends at...

Google moves toward mobile-friendly local results Aug 24, 2015

Google’s been in the news recently with its Google+ and YouTube breakup, its focus on security and mobile-friendliness but Google is once again making changes that we and many other SEO marketers are paying attention to: The move to a 3-pack result listing. This won’t look new to online searchers that use their smartphones, but previously on desktop devices Google would show a 7-pack result and this change had...

Do’s and don’ts of Google AdWords remarketing Aug 5, 2015

Remarketing is one of the hot topics in the hospitality industry and can be a successful add-on for your Pay Per Click (PPC) tactic. But first off, what is remarketing? To get a general overview of remarketing before we dive into the do’s and don’ts, take a quick look at the deck of a remarketing webinar we did a while back:

Google AdWords Remarketing from RezStream
 
So, in essence, remarketing allows you to...

Google tombstone

What you need to know about the Google+ and YouTube breakup Jul 30, 2015

On Monday, Google announced big news regarding Google+ accounts: They are splitting up from YouTube. While the idea that Google+ is dying as a social media platform has been speculated for a while, this is the first time Google has really acknowledged it. Currently, using a Google+ page is a common practice to complement other social media networks and to get some SEO benefits out of the page. Marketers have studied...

Online security

Google focuses on security element in rankings Jul 13, 2015

Back in April, it was major news that Google shared that having a mobile-friendly website would be a ranking factor in Google search results as Google has historically been quiet about what elements effect a site’s ranking. Now, the SEO industry is buzzing with the idea that security is a confirmed ranking factor. So, what’s this security element? You may see in the address bar of certain websites the HTTP or HTTPS...

Responsive Website Design

Website Judgment Day: Mobilegeddon to arrive April 21 Mar 13, 2015

Webmasters are preparing for “Mobilegeddon” as Google updates its search algorithm and sets a deadline of April 21 to have a mobile-friendly website or see a drop in ranking within the search results. Google announced that mobile is going to become a factor of where a site ranks as well as implementing a “mobile-friendly” description tag next to the link. This tag shows users which sites will play nice with their...

Google My Business photo upgrades

What You Need To Know About Google+’s New Image Galleries Feb 27, 2015

Google’s giving business owners a say in how their brand is represented in search and map results. Through an upgrade to Google My Business, Google+ page managers can select which image will appear when guests search for your property through Google. Not only can you determine which photo should show up in search results to best represent your brand, there are now galleries to help you show off your property to...

Responsive Website Design becomes increasingly important to search

Google cracks down on non-mobile friendly websites Feb 24, 2015

In the past few months, we’ve held webinar sessions and written blogs on the importance of Responsive Website Design (RWD) and it seems we’re not the only one talking about the importance of a better mobile experience for your tablet and smartphone using guests.
It’s becoming increasingly important, especially to the search giant Google, to provide a good search experience for its mobile device users. In fact, Google...

Search Engine Optimization

Google Algorithm Cheat Sheet and Infographic Jan 5, 2015

For 2015, many of our clients are focusing on search engine optimization (SEO) and website ranking. Here at RezStream, a strong hotel SEO strategy is the foundation of any hotel marketing plan but to even get to that strategy, we have to understand how Google reads our clients’ websites and understand Google’s algorithm updates. So, if you’ve been on the phone with us or your digital marketer and we’re talking about...

Google Now

Predictive Search through Google Now Nov 3, 2014

Chances are you’ve already experienced the invention that is predictive text, where your phone takes a guess at what you’re trying to say based on previous texts and how you communicate. Now, the search engines are adopting that idea of predicting what its users are going to be looking for or going to need. In the next few years, we could see the search engines presenting information to logged in users before they...

Google Business View (Credit: Google)

Updates to local search and tips to improve your local listings Sep 8, 2014

The Search Engine Optimization (SEO) thought leaders are talking about one of the more recent Google local algorithm updates that’s been labeled “Pigeon.” Most guess that the release happened around July 24 but like most updates, Google is keeping pretty mum about what the algorithm update entails. What the experts are noticing though is that the search radius has been reduced for local queries and that search results...

Image Credit: TechnologyReview.com

MozCon: Six digital trends we’re still talking about Jul 22, 2014

Last week we attended MozCon to learn from industry leaders and our own peers what's hot and not in online marketing. Even with representatives from all sorts of industries and agencies, there were quite a few trends that were universal to managing an online presence and website. Our key takeaways from MozCon include: A/B Testing: Test everything! If you have the ability, test your landing pages and test your emails....

Google My Business Jun 24, 2014

Google is often seen as the all-knowing deity of the online world and plays a huge role in how marketers execute online tactics. For years now, we’ve been watching how Google indexes and ranks content and make strides in keeping up. Now, it’s Google’s turn to keep up with how businesses are using social media to connect with their customers. Over the past few years, business owners and online marketers have been...

Google Analytics (Not Provided) Update Nov 20, 2013

As part of an effort to beef up search security, in late 2011 Google announced they would no longer provide search query data from users logged into Google accounts.  This change also affected the tools and websites Digital Marketers like us use: even Google Analytics began displaying the term “(not provided)” in place of actual data in its Organic keywords and other reports.  Since then, Google has switched almost all...

Recent Changes to Google Analytics Keyword Report Dec 11, 2012

A recent update to Google Analytics keyword reports is making SEO professionals get a little more creative when it comes to website optimization. Keywords are a huge factor in driving traffic to a site, and with the “not provided” update to the keyword reports, a small percentage of useful keywords are not provided in the analytics report. The excluded keywords are from Organic search traffic queries. So if an...

Google+ Profile Images Required to Write Google+ Local Reviews Nov 13, 2012

An interesting change to Google+ Local review process brings more innovation to the surface as Google zeros in on social and search. As the search engine giant announced updates to the requirements for posting local reviews, users will now have to have a Google+ profile with a picture in order to post a review. Similar to Yelp’s filtering criteria; Google is filtering out the non-human reviews to convey a more...

Top 4 Review Sites for Social Travelers: Part 4 Google+ Local Oct 29, 2012

One of the most recent review sites for social travelers bridges the gap between search and social, offering free advertising for businesses worldwide. Google+ Local is a busy business owner’s dream with low-maintenance, easy access and wide exposure from a simple listing. The reviews can be accessed through a number of different entry points, making it a top destination before a traveler reaches your website. Web...

Google+ Adds Photo Reminder to Increase Engagement Oct 24, 2012

At RezStream, we are big fans of Google and love to see their methods of helping businesses be successful. The most recent, subtle- yet effective change Google implemented is the photo sharing feature on Google+. The introduction of the red line reminder under the photo icon reminds the social networker to share a photo with every post. Even inexperienced social networkers realize it’s essential to include photographs...

Google+ Business Listing Nov 8, 2011

Google+ now offers business pages. If you do not have one--you need to get one. RezStream can help! Call us at 303.872.0220 for help getting your Google+ business listing. We can also help integrate the Google +1 button throughout your website.

Going Mobile with Google Mobile PPC Oct 25, 2011

The arrival of the Internet fundamentally altered the way society viewed commerce. Over the past 15 years, we have witnessed an astounding shift in the way businesses operate because of the Internet. E-commerce continues to grow, as websites like Amazon are able to offer products and services to consumers at considerably lower prices (due to their ability to keep marginal costs down). On the Internet, product reviews...

The New Google+ and +1 Button and How They Impact Hotels and Resorts Aug 31, 2011

“Google+” (pronounced Google Plus) and “+1 button” are gaining quick momentum in the social media arena. In just a few weeks, over 20 million users have already signed up for Google’s new services. The best thing about these programs is that they are FREE opportunities to help your hotel or other hospitality business make more money and improve website rankings! Although premature to predict what long-term impact the...

Google Strikes Back Jul 26, 2011

Google Strikes Back
written by Bill Mitchell, Co-founder and Chief Operating Officer, RezStream, Denver, Colorado It is common knowledge that social media websites are all the rage these days. And even though Google still dominates the market when it comes to generating revenue for hospitality businesses, it doesn’t mean that Google is resting easy. Google and Facebook are currently in an epic battle to see which...

Google Analytics Provides Important Statistics May 20, 2011

Important Reports in Google Analytics Google Analytics provides useful data that can help you analyze your perfomance online. Without monitoring your performance and visitor behavior, you could be preventing your business from capturing more of the total market. Below, RezStream provides a listing of the most important reports found in Google Analytics that can be used to your advantage in tracking your website's...

Google Analytics Revenue Tracking May 19, 2011

Revenue Tracking to the Keyword Level Imagine if you turned in your homework for the thirteen plus years you went to school and a teacher never graded any of your assignments. Without this guidance, the task of trying to improve your performance would be, at best, a monumental challenge. Without a tracking tool, a business could not know which online channels produced and which ones did not. Without this documented...

Google Ends Google Tag in April 2011 Apr 25, 2011

Those of you who have reaped the benefits of an outstanding Google Places listing, along with activating the Google Tag, listen up. The end of April marks the end of the Google Tag. Note - in the example above, the Google Tag is the yellow marker that says "View pictures of our business." Google says "Tags is being retired on April 29, 2011. We’ve halted new signups for Tags as of April 15, 2011, and we'll be...

Eagerly Awaiting the Launch of Google Me Sep 27, 2010

Google is king of most things related to Internet-based services and products, but of social networking, not so much. However, in Google's attempt gain dominance in the social networking market and to rival Facebook, which has captured over 500 million users, “Google Me” is slated to be released in fall 2010.  Google Me will allow users to access information they have created on other sites like Twitter, Flickr, and so...

Google Social Networking Sites Jul 6, 2010

Google understands the power of great social networking sites like FaceBook and MySpace. In the past, Google has attempted to create its own rival social networking site with Google Profiles. Google even endevored to purchase a portion of FaceBook to no avail. Now there’s talk that a "Google Me" project (that for all we know is well underway) that might give FaceBook and MySpace a run for their money. Current Google...

10 Practical Ways to Boost Online Reservations - Part 2 Mar 31, 2010

In a blog we posted on February 10, 2010, RezStream provided five practical ways to boost online reservations, with the promise to follow up in March by sharing five more helpful tips.  We hope you enjoyed part one of this two-part article last month and that you find equally as useful our tips six through ten! 6. Search Engine Optimization: Are you aware of the EXACT keywords people are searching in relation to the...

10 Practical Ways To Boost Online Reservations Feb 10, 2010

There are many simple strategies you can use to increase your online revenue.  RezStream helps by sharing ten easy and effective ways to make this happen.  We will publish the first five tips this week and follow up next month with five more sure-fire ways to increase your online reservations. 1.  Improve Your Website Design:  Never underestimate the importance of “on page” design elements.  It is a known fact that...

Google Video in Paid Search Sep 17, 2009

According to Reuters, Google will eventually enable companies to add video to their paid search results. Nick Fox of Google stated, “Our search ads have largely looked the same over the course of the past seven or eight years.” As the current style of Google will more than likely adopt the popular trend of using online videos, it would be a smart practice for travel websites to prepare in advance by having...